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Google Ads - AdLoop

by kLOsk

Draft a Reddit ad group

draft_reddit_ad_group

Create a paused Reddit ad group and receive a preview. Configure targeting, budget, bidding, and schedule to validate before activation.

Instructions

Draft a new Reddit ad group (created PAUSED) — returns a PREVIEW.

Required: campaign_id, ad_group_name, conversion_pixel_id (Reddit rule; from get_reddit_pixels) and at least one targeting list (geolocations, communities, interests or keywords — ids/names from search_reddit_targeting). For non-CBO campaigns also daily_budget (or lifetime_budget + end_time), bid_strategy (BIDLESS, MANUAL_BIDDING, MAXIMIZE_VOLUME, TARGET_CPX) and bid_type (CPC, CPM, CPV, CPV6, CPV15); MANUAL_BIDDING/TARGET_CPX need bid_value. optimization_goal is the pixel event to optimize for (PURCHASE, SIGN_UP, LEAD, PAGE_VISIT, ...). Budgets are checked against max_daily_budget.

schedule: weekly delivery windows ("time of day" in Ads Manager), a list of blocks like {"days": "MON-FRI", "start_hour": 13, "end_hour": 23} (day names, hours 0-23, end_hour inclusive) or the native {"start_day": "FRI", "start_hour": 22, "end_day": "SAT", "end_hour": 3}. Omit for delivery at any time. Hours apply in each viewer's local time, not the account time zone. locations: placements, FEED and/or COMMENTS_PAGE (conversation pages).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
genderNo
bid_typeNo
end_timeNo
keywordsNo
scheduleNo
bid_valueNo
interestsNo
languagesNo
locationsNo
platformsNo
start_timeNo
campaign_idYes
communitiesNo
bid_strategyNo
daily_budgetNo
geolocationsNo
ad_account_idNo
ad_group_nameYes
lifetime_budgetNo
expand_targetingNo
excluded_keywordsNo
optimization_goalNo
conversion_pixel_idYes
excluded_communitiesNo
excluded_geolocationsNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Schema Changelog

Changes observed during successful MCP inspections.

  1. Addedv0.14.0

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations only report readOnlyHint=false and destructiveHint=false. The description adds meaningful behavioral details beyond that: 'created PAUSED,' 'returns a PREVIEW,' and 'Budgets are checked against max_daily_budget.' It does not mention the draft/confirm workflow explicitly, but the draft+PREVIEW phrasing and sibling 'confirm_and_apply' imply it.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is long but well-organized: a one-line summary, a required-parameters block, then labeled sections for schedule and locations. It avoids fluff and front-loads the most critical behavioral fact, so the structure supports quick scanning despite the length.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's complexity (25 parameters, 0% schema coverage) and minimal annotations, the description covers the main workflow well but leaves notable gaps: optional targeting parameters, expand_targeting, excluded targeting lists, and the confirmation step are not mentioned. The output schema exists, so return values are covered elsewhere, but an agent still lacks full guidance for valid values of several optional fields.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With 0% schema description coverage, the description compensates substantially for key parameters: it lists allowed values for bid_strategy, bid_type, and optimization_goal, explains the schedule object format with examples, and clarifies the required targeting lists. However, several optional parameters (gender, languages, platforms, expand_targeting, excluded_*) are not described at all, so it is not fully compensating.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The opening sentence, 'Draft a new Reddit ad group (created PAUSED) — returns a PREVIEW,' uses a specific verb and resource and adds key behavioral qualifiers. It clearly distinguishes this from non-Reddit or non-ad-group draft tools by naming 'Reddit ad group' explicitly.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides clear usage context by listing required parameters ('campaign_id, ad_group_name, conversion_pixel_id'), the need for at least one targeting list, and conditional requirements for non-CBO campaigns. It gives practical when-to-use guidance, though it does not explicitly name alternatives or state when not to use the tool.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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