get_messaging_framework
Generate buyer-specific messaging frameworks for B2B outreach: tailor value propositions, objection answers, voice variants, and templates by role, channel, funnel stage, and communication style.
Instructions
Words that fit each buyer, by buyer type, channel and funnel stage, adapted to how each person prefers to communicate, so the analytical CTO and the results-driven VP Sales each get a version that fits them. Returns value propositions, answers to the concerns each buyer raises, voice variants and outbound templates. Set mbtiCategory for one communication style, or leave it out to get all four. Use get_persona_profile to learn who the buyer is, and get_pre_brief to prepare for one specific meeting. Free.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| stage | No | Where the buyer is in their journey | |
| channel | No | Channel (email, linkedin, phone, etc.) | |
| segment | No | Target segment or vertical | |
| vertical | No | The industry the user sells into (e.g., "fintech", "healthcare", "defense"). Infer from conversation context — the user's product description, company name, or the companies they're asking about. If unclear, ask. | |
| targetRole | No | The buyer role being evaluated (e.g., "CFO", "CTO", "VP Sales"). Infer from context — often explicit in the user's question. If not mentioned, default to the most senior relevant role for their vertical. | |
| personaType | No | Target buyer title | |
| mbtiCategory | No | Communication style to adapt the message to | |
| productDescription | No | A brief description of what the user's product does and who it's for. Infer this from the conversation if the user has already described their product. If the user hasn't mentioned their product yet, ask them: "What does your product do, and who do you sell to?" before calling this tool. |