Weigh the buyer's alternatives
get_competitive_positioningAnalyze how your solution stacks up against a named competitor. Discover key differentiators and determine which option aligns best with the buyer's specific role and vertical.
Instructions
Use this when a buyer is weighing another option, or the person asks how they compare with a named alternative. Treats it as diligence for the buyer: where the alternative fits this buyer better, where the person's product does, and questions that help the buyer decide for themselves. Grounded in the account's ICP.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| context | No | Additional context (e.g., "enterprise deal", "competing on price") | |
| vertical | No | The industry the user sells into (e.g., "fintech", "healthcare", "defense"). Infer from conversation context — the user's product description, company name, or the companies they're asking about. If unclear, ask. | |
| targetRole | No | The buyer role being evaluated (e.g., "CFO", "CTO", "VP Sales"). Infer from context — often explicit in the user's question. If not mentioned, default to the most senior relevant role for their vertical. | |
| competitorName | Yes | The alternative the buyer is weighing (a product or company). | |
| competitorFeatures | No | What that alternative offers, as you know it. | |
| productDescription | No | A brief description of what the user's product does and who it's for. Infer this from the conversation if the user has already described their product. If the user hasn't mentioned their product yet, ask them: "What does your product do, and who do you sell to?" before calling this tool. |