get_competitive_positioning
Read-only
Compare your product to a named competitor from the buyer's view. Add competitor features to reveal overlaps, differences, and better-fit strengths, or omit them to find likely buyer concerns.
Instructions
How you compare with a specific competitor, from the buyer's point of view. Pass the competitor's features in competitorFeatures to get where you overlap, where you're different, and where you're the better fit; without them you get the concerns this buyer is likely to raise. Free. For a written comparison to share, generate the Competitive Positioning Framework with generate_asset.
Input Schema
TableJSON Schema
| Name | Required | Description | Default |
|---|---|---|---|
| context | No | Additional context (e.g., "enterprise deal", "competing on price") | |
| vertical | No | The industry the user sells into (e.g., "fintech", "healthcare", "defense"). Infer from conversation context — the user's product description, company name, or the companies they're asking about. If unclear, ask. | |
| targetRole | No | The buyer role being evaluated (e.g., "CFO", "CTO", "VP Sales"). Infer from context — often explicit in the user's question. If not mentioned, default to the most senior relevant role for their vertical. | |
| competitorName | Yes | Competitor company name | |
| competitorFeatures | No | Known competitor features or capabilities | |
| productDescription | No | A brief description of what the user's product does and who it's for. Infer this from the conversation if the user has already described their product. If the user hasn't mentioned their product yet, ask them: "What does your product do, and who do you sell to?" before calling this tool. |