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davidmosiah

Google Ads MCP Unofficial

Find Quick-Win Keywords (read-only)

google_ads_quick_wins
Read-onlyIdempotent

Identify keywords with low CPC, high CTR, and conversions to increase bids. Returns ranked candidates with a recommended bid (current + 25%, capped at 2x).

Instructions

Identify keywords with LOW CPC + HIGH CTR + at-least-some conversions — candidates to RAISE the bid on. Inverse of google_ads_find_waste. Returns a ranked list with a recommended_bid_micros (current + 25%, capped at 2x). NEVER changes bids; pair with google_ads_set_keyword_bid_micros (gated) after user confirmation.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
limitNoMaximum candidates to return.
min_ctrNoMinimum CTR in percent (e.g., 5 = 5%). Default 5%.
customer_idYesGoogle Ads customer id (10 digits). Dashes optional, e.g. '1234567890' or '123-456-7890'.
privacy_modeNoOptional per-call payload privacy override. Defaults to GOOGLE_ADS_PRIVACY_MODE or structured.
lookback_daysNoLook-back window in days (1-90). Converted into the GAQL DATE_RANGE/BETWEEN clause.
min_conversionsNoMinimum conversions in the window. Default 0.5 (at least half a conversion).
response_formatNomarkdown
max_avg_cpc_microsNoMaximum average CPC in micros. Default 100_000 ($0.10).

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
okNo
errorNo
privacy_modeNo
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true and destructiveHint=false. The description adds valuable context like the bid recommendation formula (current + 25%, capped at 2x) and clarifies it never changes bids. Does not fully detail return structure but sufficient.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, front-loaded with purpose. Every sentence adds value: purpose, inverse, and pairing advice. No wasted words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With output schema present, the description need not detail return values. It mentions the ranked list and recommended_bid_micros. All parameters are defined in schema. Minor gap: no mention of privacy_mode or response_format, but those are in schema. Overall adequate.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 88%, and the description does not elaborate on parameter meaning beyond the schema. The description mentions 'recommended_bid_micros' in output, but not parameter details. Baseline score as schema carries the load.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states exactly what the tool does: 'Identify keywords with LOW CPC + HIGH CTR + at-least-some conversions' and distinguishes it from sibling 'google_ads_find_waste' by calling it the inverse.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides explicit guidance on when to use (identifying quick-wins to raise bids), when not to use (NEVER changes bids), and alternative tool ('pair with google_ads_set_keyword_bid_micros').

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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