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davidmosiah

Google Ads MCP Unofficial

Find Waste Keywords (read-only)

google_ads_find_waste
Read-onlyIdempotent

Identify Google Ads keywords with high cost and zero conversions. Returns a ranked list of waste candidates to review before pausing.

Instructions

Identify keywords matching the 'high cost + zero conversions' waste pattern (inspiration from script #1). Returns a ranked list of candidates — NEVER pauses anything. Pair with google_ads_pause_keyword (gated) after user confirmation.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
date_rangeNoPredefined date range supported by Google Ads GAQL.LAST_30_DAYS
min_clicksNoMinimum clicks to evaluate (skip low-data keywords).
campaign_idNo
customer_idYesGoogle Ads customer id (10 digits). Dashes optional, e.g. '1234567890' or '123-456-7890'.
privacy_modeNoOptional per-call payload privacy override. Defaults to GOOGLE_ADS_PRIVACY_MODE or structured.
min_cost_microsNoCost floor in micros. Default 200_000 = $0.20 — adjust to taste.
response_formatNomarkdown
zero_conversions_onlyNoIf true (default), only include keywords with 0 conversions.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
okNo
errorNo
privacy_modeNo
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true and destructiveHint=false. The description adds behavioral context (NEVER pauses anything, returns ranked list) and explains the waste pattern. No contradictions.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, front-loaded with purpose and pattern, then usage guidance. No wasted words. Very concise yet complete.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given output schema exists, return values need not be explained. The description covers purpose, pattern, and pairing. Could mention required parameter (customer_id) but schema covers it. Adequate.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 75%, so baseline is 3. The description does not add meaning beyond schema; parameters are well-documented in the schema itself.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool identifies keywords matching a 'high cost + zero conversions' waste pattern, distinguishing it from sibling list tools. It also specifies it does not pause anything, reinforcing its read-only nature.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides explicit guidance: pair with google_ads_pause_keyword after user confirmation. Emphasizes it never pauses anything, preventing misuse. Clear when to use (pre-pause diagnostic) and when not to (general listing).

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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