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Google Ads MCP Unofficial

google-ads-mcp-unofficial

CI npm npm downloads MIT MCP

Unofficial Model Context Protocol server that lets AI agents read, analyze, and (gated) act on a Google Ads account — pause keywords, set bids, adjust budgets — without leaving your stack.

Unofficial. Not affiliated with Google. This is a local-first MCP server that speaks the Google Ads REST API directly. It does NOT include automated financial-account changes beyond what the Google Ads API allows. Always review proposed changes before enabling GOOGLE_ADS_ALLOW_MUTATIONS.


HTTP (v2 stateless)

Default is stdio. Optional Streamable HTTP — no session id, JSON responses, loopback only:

npx -y google-ads-mcp-unofficial --http
# GET  http://127.0.0.1:3000/health
# POST http://127.0.0.1:3000/mcp   (sessionless)

Env: GOOGLE_ADS_MCP_HOST, GOOGLE_ADS_MCP_PORT, GOOGLE_ADS_MCP_TRANSPORT=http.

Related MCP server: google-ads-manager-mcp

Quick start (30 seconds)

npx -y google-ads-mcp-unofficial setup

The setup wizard collects your developer token + OAuth client, writes ~/.google-ads-mcp/config.json (chmod 600), then walks you through the OAuth dance via a local callback at http://127.0.0.1:3000/callback.

Verify:

npx -y google-ads-mcp-unofficial doctor

Then add it to your agent (Claude Desktop, Cursor, Hermes, OpenClaw, Codex — see examples below).


What it does

22 tools across 6 categories.

Category

Count

Examples

Meta / diagnostic

5

google_ads_connection_status, google_ads_capabilities, google_ads_agent_manifest, google_ads_data_inventory, google_ads_privacy_audit

Shared Delx profile

3

google_ads_profile_get, google_ads_profile_update, google_ads_onboarding

Auth

3

google_ads_get_auth_url, google_ads_exchange_code, google_ads_revoke_access

Reads (always safe)

8

google_ads_list_accounts, google_ads_list_campaigns, google_ads_get_campaign, google_ads_list_ad_groups, google_ads_list_keywords, google_ads_get_account_performance, google_ads_get_campaign_performance, google_ads_get_keyword_performance

Workflow

2

google_ads_daily_report, google_ads_find_waste

Mutations (gated)

6

google_ads_pause_keyword, google_ads_resume_keyword, google_ads_set_keyword_bid_micros, google_ads_set_campaign_budget_micros, google_ads_pause_campaign, google_ads_resume_campaign

Full tool reference: see AGENTS.md.


Setup wizard

npx -y google-ads-mcp-unofficial setup [--allow-mutations] [--client hermes|claude|cursor|...]

What it does:

  1. Prompts for: developer token, OAuth client id/secret, optional login_customer_id (MCC), redirect URI, privacy mode.

  2. Writes ~/.google-ads-mcp/config.json with chmod 600.

  3. Writes an MCP client config (e.g. merges into claude_desktop_config.json on macOS; writes a Hermes block and skill file for --client hermes).

  4. Runs the OAuth dance (unless --no-auth) by opening Google's consent screen and listening on 127.0.0.1:3000.

Mutations are off by default. --allow-mutations enables write tools. ASK THE USER before turning this on — it lets agents change campaigns, bids, budgets, and pause/resume keywords.


Auth model

This MCP requires two credentials:

  1. Google Ads Developer Token — from your MCC (Manager) account at https://ads.google.com/aw/apicenter. New tokens start in "Test account access" mode and need approval for production traffic.

  2. Google OAuth 2.0 Client — a "Desktop" or "Web" client created in Google Cloud Console. The single OAuth scope used is https://www.googleapis.com/auth/adwords.

⚠️ Refresh token gotcha: Google only returns a refresh_token on first consent or after you revoke the prior grant at https://myaccount.google.com/permissions. Our auth flow uses prompt=consent to maximize the chance Google returns one — but if your code-exchange response is missing refresh_token, the tool will tell you to revoke and retry.

Variable

Purpose

Stored where

Secret?

GOOGLE_ADS_DEVELOPER_TOKEN

Approved developer token

~/.google-ads-mcp/config.json or env

yes

GOOGLE_ADS_CLIENT_ID

OAuth client id

local or env

no

GOOGLE_ADS_CLIENT_SECRET

OAuth client secret

local or env

yes

GOOGLE_ADS_LOGIN_CUSTOMER_ID

MCC id (no dashes)

local or env

no

GOOGLE_ADS_REDIRECT_URI

OAuth callback

local or env (default http://127.0.0.1:3000/callback)

no

GOOGLE_ADS_PRIVACY_MODE

summary | structured | raw

local or env (default structured)

no

GOOGLE_ADS_ALLOW_MUTATIONS

Enable write tools

local or env (default false)

no

GOOGLE_ADS_TOKEN_PATH

Override token storage

local or env (default ~/.google-ads-mcp/tokens.json)

no

GOOGLE_ADS_CACHE

Enable SQLite cache

local or env (default off)

no

GOOGLE_ADS_CACHE_PATH

Override cache path

local or env

no

GOOGLE_ADS_NO_RETRY

Disable retry middleware

env (default off)

no


Privacy modes

Mode

What you get

Customer id

summary

id + name + status fields only

partial-redacted (123-***-7890)

structured (default)

flat normalized rows with metrics

partial-redacted

raw

full upstream Google Ads REST payload

full

Pass privacy_mode per call to override the default per response.

Redaction matrix:

Field

summary

structured

raw

developer_token

n/a

n/a

n/a (never returned)

access_token, refresh_token, client_secret

[REDACTED] in all errors

[REDACTED]

[REDACTED]

email addresses in error messages

[REDACTED]

[REDACTED]

[REDACTED]

customer_id

123-***-7890

123-***-7890

full

metrics (clicks, cost, etc.)

dropped

included

included


⚠️ Mutation gating — read this

Default: mutations are DISABLED. Six tools are gated:

  • google_ads_pause_keyword / google_ads_resume_keyword

  • google_ads_set_keyword_bid_micros

  • google_ads_set_campaign_budget_micros

  • google_ads_pause_campaign / google_ads_resume_campaign

If an agent calls any of them without GOOGLE_ADS_ALLOW_MUTATIONS enabled, it gets:

Error: Write tools are disabled. To enable: re-run `google-ads-mcp-server setup --allow-mutations`
or enable GOOGLE_ADS_ALLOW_MUTATIONS. ASK THE USER BEFORE TURNING THIS ON — it lets agents
change campaigns, bids, budgets, and pause/resume keywords.

Even with the env enabled, every mutation requires explicit_user_intent: true in the per-call arguments. And every mutation is logged to stderr with the resource name:

[google-ads-mcp] MUTATION pause_keyword {"resource_name":"customers/1234567890/adGroupCriteria/999~111222333"}

Read SECURITY.md for the threat model.


Agent client examples

Claude Desktop

~/Library/Application Support/Claude/claude_desktop_config.json (macOS):

{
  "mcpServers": {
    "google-ads": {
      "command": "npx",
      "args": ["-y", "google-ads-mcp-unofficial"]
    }
  }
}

Then restart Claude Desktop.

Cursor / Windsurf

~/.cursor/mcp.json (or your IDE equivalent):

{
  "mcpServers": {
    "google-ads": {
      "command": "npx",
      "args": ["-y", "google-ads-mcp-unofficial@0.1.0"]
    }
  }
}

Hermes

# ~/.hermes/config.yaml
mcp_servers:
  google-ads:
    command: npx
    args:
      - -y
      - google-ads-mcp-unofficial@0.1.0
    timeout: 120
    connect_timeout: 60
    sampling:
      enabled: false

Then /reload-mcp (do NOT restart the gateway for normal data access).

OpenClaw

~/.openclaw/mcp.servers.json:

{
  "google-ads": {
    "command": "npx",
    "args": ["-y", "google-ads-mcp-unofficial@0.1.0"]
  }
}

Codex / TOML clients

See examples/codex.toml for the equivalent TOML block.


Workflow examples

1. Daily performance pulse

// Agent asks: "How did my Google Ads do yesterday?"
{
  "name": "google_ads_daily_report",
  "arguments": {
    "customer_id": "1234567890",
    "cpc_alert_threshold": 0.15
  }
}

Returns markdown with yesterday + 7d + 30d aggregates. If yesterday's CPC exceeds 0.15, the output gets an ALERT banner.

2. Identify waste (read-only)

{
  "name": "google_ads_find_waste",
  "arguments": {
    "customer_id": "1234567890",
    "date_range": "LAST_30_DAYS",
    "min_clicks": 5,
    "min_cost_micros": 200000,
    "zero_conversions_only": true
  }
}

Returns a ranked list of keywords matching "spent ≥ $0.20 with ≥5 clicks and 0 conversions" — but never pauses them.

3. Pause a single keyword (mutation, gated)

After the user confirms:

{
  "name": "google_ads_pause_keyword",
  "arguments": {
    "customer_id": "1234567890",
    "ad_group_id": "999",
    "criterion_id": "111222333",
    "explicit_user_intent": true
  }
}

Troubleshooting

Symptom

Action

Missing required Google Ads environment variables

Run setup or set the env vars listed in the error.

Google did not return a refresh_token

Revoke at https://myaccount.google.com/permissions then re-run auth.

PERMISSION_DENIED on a read

Confirm GOOGLE_ADS_LOGIN_CUSTOMER_ID matches the MCC that owns the target customer (no dashes).

Write tools are disabled

Expected. Ask the user before enabling GOOGLE_ADS_ALLOW_MUTATIONS.

Hermes tools missing after config edit

/reload-mcp or hermes mcp test google-ads. Do NOT restart the gateway.

Token file insecure perms warning

chmod 600 ~/.google-ads-mcp/tokens.json


Support


Disclaimer

Unofficial integration. Not affiliated with Google. This MCP does not include automated financial-account changes beyond what the Google Ads REST API allows. Always review proposed changes before enabling GOOGLE_ADS_ALLOW_MUTATIONS. The author is not responsible for budget overruns, paused campaigns, or any other consequences of automated changes to your Google Ads account.

MIT-licensed.

Skill or MCP

Same package, two doors. MCP registers tools on stdio/HTTP. The skill can drive the same tools through the CLI when the client has no MCP:

npx -y google-ads-mcp-unofficial call google_ads_connection_status --json '{}'

Copy skill/SKILL.md into your agent skills dir.

Available Tools

30 tools

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections.

  1. 30 tool updatesv0.1.3
    • First observedgoogle_ads_agent_manifest
    • First observedgoogle_ads_cache_status
    • First observedgoogle_ads_capabilities
    • First observedgoogle_ads_clear_cache
    • First observedgoogle_ads_connection_status
    • First observedgoogle_ads_daily_report
    • First observedgoogle_ads_data_inventory
    • First observedgoogle_ads_exchange_code
    • First observedgoogle_ads_find_waste
    • First observedgoogle_ads_get_account_performance
    • First observedgoogle_ads_get_auth_url
    • First observedgoogle_ads_get_campaign
    • First observedgoogle_ads_get_campaign_performance
    • First observedgoogle_ads_get_keyword_performance
    • First observedgoogle_ads_list_accounts
    • First observedgoogle_ads_list_ad_groups
    • First observedgoogle_ads_list_campaigns
    • First observedgoogle_ads_list_keywords
    • First observedgoogle_ads_onboarding
    • First observedgoogle_ads_pause_campaign
    • First observedgoogle_ads_pause_keyword
    • First observedgoogle_ads_privacy_audit
    • First observedgoogle_ads_profile_get
    • First observedgoogle_ads_profile_update
    • First observedgoogle_ads_quick_wins
    • First observedgoogle_ads_resume_campaign
    • First observedgoogle_ads_resume_keyword
    • First observedgoogle_ads_revoke_access
    • First observedgoogle_ads_set_campaign_budget_micros
    • First observedgoogle_ads_set_keyword_bid_micros

TDQS

B3.4/5.0

Scored across 30 tools

Disambiguation4/5

Most tools target a distinct resource and action, especially the core list/get/set/pause/resume cluster. The main ambiguity is among the meta/utility tools (capabilities, data_inventory, agent_manifest, connection_status, privacy_audit) which all describe capabilities or state without touching Google Ads. Overall an agent can usually tell them apart thanks to clear scoping.

Naming Consistency3/5

The core Google Ads tools follow a predictable verb_noun pattern (list_campaigns, get_campaign, pause_keyword, set_keyword_bid_micros). However, the utility block breaks this with noun-only names like data_inventory, capabities, agent_manifest, connection_status, and onboarding, and profile_get/profile_update use noun_verb order. The mix is readable but not fully consistent.

Tool Count2/5

At 30 tools, this exceeds the 25+ threshold and feels heavy for the server's core purpose. Several meta/status/profile/cache tools (inventory, capabities, manifest, connection_status, privacy_audit, cache_status, onboarding, profile_get/profile_update) could be consolidated or moved elsewhere. The broad Google Ads surface explains some of the count, but the set would be tighter with fewer support utilities.

Completeness3/5

The server covers the core read/analyze/mutate workflow well: list and get campaigns, ad groups, and keywords, performance reports, waste/quick-win analysis, and gated bid/budget/status mutations. Obvious gaps include creating/deleting campaigns, ad groups, or keywords, ad-group-level performance metrics, and a broader campaign update surface. Agents can complete many optimization flows but may hit dead ends for lifecycle management.

Maintenance

ActivityMaintained
ResponsivenessNo issues

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