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davidmosiah

Google Ads MCP Unofficial

List Google Ads Ad Groups

google_ads_list_ad_groups
Read-onlyIdempotent

List ad groups under a campaign or all campaigns in a Google Ads customer, with optional status and pagination.

Instructions

List ad groups under a campaign (or all campaigns) in a customer.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
statusNoENABLED
page_sizeNo
campaign_idNoOptional campaign id filter.
customer_idYesGoogle Ads customer id (10 digits). Dashes optional, e.g. '1234567890' or '123-456-7890'.
privacy_modeNoOptional per-call payload privacy override. Defaults to GOOGLE_ADS_PRIVACY_MODE or structured.
response_formatNomarkdown

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
okNo
countNo
errorNo
recordsNo
has_moreNo
privacy_modeNo
next_page_tokenNo
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description is consistent with the `readOnlyHint` and `destructiveHint: false` annotations, indicating a read operation. However, it adds no new behavioral details about auth, rate limits, or response streaming beyond what annotations already convey.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single, front-loaded sentence that efficiently conveys the core functionality. It is concise without being overly terse, though it could briefly mention key parameters.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool has 6 parameters and an output schema, the description is minimal. It does not explain pagination, field meanings, or result limits, but the output schema partially compensates. Completeness is adequate but not thorough.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With only 50% schema description coverage, the description should compensate by explaining parameter intent, but it only restates the optional campaign filter without adding meaning to `status`, `page_size`, or `privacy_mode` beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action 'List ad groups' and distinguishes the scope: 'under a campaign (or all campaigns) in a customer.' This differentiates it from sibling tools like 'google_ads_list_campaigns' and 'google_ads_list_keywords'.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies the tool is for listing ad groups but lacks explicit guidance on when to use it versus alternatives like 'google_ads_list_keywords' or 'google_ads_list_campaigns'. No 'when-not-to-use' or context cues are provided.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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