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Google Ads MCP Unofficial

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    TDQS

    B3.4/5.0

    Scored across 30 tools

    Disambiguation4/5

    Most tools target a distinct resource and action, especially the core list/get/set/pause/resume cluster. The main ambiguity is among the meta/utility tools (capabilities, data_inventory, agent_manifest, connection_status, privacy_audit) which all describe capabilities or state without touching Google Ads. Overall an agent can usually tell them apart thanks to clear scoping.

    Naming Consistency3/5

    The core Google Ads tools follow a predictable verb_noun pattern (list_campaigns, get_campaign, pause_keyword, set_keyword_bid_micros). However, the utility block breaks this with noun-only names like data_inventory, capabities, agent_manifest, connection_status, and onboarding, and profile_get/profile_update use noun_verb order. The mix is readable but not fully consistent.

    Tool Count2/5

    At 30 tools, this exceeds the 25+ threshold and feels heavy for the server's core purpose. Several meta/status/profile/cache tools (inventory, capabities, manifest, connection_status, privacy_audit, cache_status, onboarding, profile_get/profile_update) could be consolidated or moved elsewhere. The broad Google Ads surface explains some of the count, but the set would be tighter with fewer support utilities.

    Completeness3/5

    The server covers the core read/analyze/mutate workflow well: list and get campaigns, ad groups, and keywords, performance reports, waste/quick-win analysis, and gated bid/budget/status mutations. Obvious gaps include creating/deleting campaigns, ad groups, or keywords, ad-group-level performance metrics, and a broader campaign update surface. Agents can complete many optimization flows but may hit dead ends for lifecycle management.

    Maintenance

    ActivityMaintained
    ResponsivenessNo issues