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davidmosiah

Google Ads MCP Unofficial

Get Campaign Performance

google_ads_get_campaign_performance
Read-onlyIdempotent

Retrieve performance metrics for Google Ads campaigns over a specified date range, with optional filtering to a single campaign.

Instructions

Per-campaign performance metrics over a date range. Filter to a single campaign with campaign_id.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
date_rangeNoPredefined date range supported by Google Ads GAQL.LAST_30_DAYS
campaign_idNoOptional single-campaign filter.
customer_idYesGoogle Ads customer id (10 digits). Dashes optional, e.g. '1234567890' or '123-456-7890'.
privacy_modeNoOptional per-call payload privacy override. Defaults to GOOGLE_ADS_PRIVACY_MODE or structured.
response_formatNomarkdown

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
okNo
errorNo
privacy_modeNo
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already indicate read-only, non-destructive behavior. The description adds date-range and filtering context but no additional behavioral traits (e.g., latency, pagination, or metric details). No contradiction with annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two concise sentences with front-loaded purpose. No unnecessary words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the presence of an output schema (not shown but indicated), the description does not need to explain return values. It covers the core functionality (date range, campaign filter) but omits mention of output format options and privacy settings, which are supported by schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema provides descriptions for 4 of 5 parameters (80% coverage). The description adds that campaign_id filters to a single campaign, but other parameters like privacy_mode and response_format are left unaddressed. Marginal value beyond schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool retrieves per-campaign performance metrics over a date range, with optional single-campaign filtering. This distinguishes it from account-level or keyword-level performance tools among siblings.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No explicit guidance on when to use this tool over alternatives like get_account_performance or get_keyword_performance. The description merely implies campaign-level scope.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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