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davidmosiah

Google Ads MCP Unofficial

Get Keyword Performance

google_ads_get_keyword_performance
Read-onlyIdempotent

Retrieve per-keyword performance metrics including clicks, cost, CTR, CPC, conversions, and conversion rate over a specified date range, with optional filtering by campaign or ad group.

Instructions

Per-keyword performance metrics over a date range. Returns clicks, cost_micros, ctr, average_cpc, conversions, conversion_rate. Filter with campaign_id, ad_group_id, or min_clicks.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
date_rangeNoPredefined date range supported by Google Ads GAQL.LAST_30_DAYS
min_clicksNoFilter out keywords with fewer than this many clicks (defensive baseline filter).
ad_group_idNo
campaign_idNo
customer_idYesGoogle Ads customer id (10 digits). Dashes optional, e.g. '1234567890' or '123-456-7890'.
privacy_modeNoOptional per-call payload privacy override. Defaults to GOOGLE_ADS_PRIVACY_MODE or structured.
response_formatNomarkdown

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
okNo
errorNo
privacy_modeNo
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, idempotentHint, and non-destructive nature. The description adds value by listing the specific metrics returned and available filters, which are behavioral details beyond the annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is extremely concise (two sentences) and front-loaded with the core purpose. Every sentence adds value without redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

While the description covers purpose and key return fields, it does not mention that customer_id is required, the default date_range, or the existence of privacy_mode and response_format. Given the moderate complexity (7 params, output schema exists), more details are needed for full completeness.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 57%, and the description adds some meaning to parameters (e.g., 'Filter with campaign_id, ad_group_id, or min_clicks'), but it does not explain all parameters (e.g., response_format, privacy_mode). The description partially compensates for the schema gaps.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool retrieves per-keyword performance metrics over a date range, listing specific metrics (clicks, cost_micros, etc.). This differentiates it from sibling tools like get_account_performance or get_campaign_performance.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides no guidance on when to use this tool versus alternatives, nor does it mention when not to use it. It only lists filter parameters without contextual usage advice.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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