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Google Ads MCP Unofficial

Get Google Ads Campaign

google_ads_get_campaign
Read-onlyIdempotent

Retrieve a single Google Ads campaign's budget, bidding strategy, and status, including the linked budget ID for subsequent budget adjustments.

Instructions

Get a single campaign with budget, bidding strategy, and status. Returns the linked campaign_budget id (use it with google_ads_set_campaign_budget_micros).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
campaign_idYesGoogle Ads campaign id (numeric).
customer_idYesGoogle Ads customer id (10 digits). Dashes optional, e.g. '1234567890' or '123-456-7890'.
privacy_modeNoOptional per-call payload privacy override. Defaults to GOOGLE_ADS_PRIVACY_MODE or structured.
response_formatNomarkdown

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
okNo
errorNo
privacy_modeNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv0.1.3

TDQS

A4.1/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already provide readOnlyHint, idempotentHint, and destructiveHint=false, so safety profile is clear. Description adds return field context but no additional behavioral traits beyond what annotations cover.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, front-loaded purpose, no wasted words. Includes both purpose and cross-reference usage guidance efficiently.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With output schema present and annotations covering safety, description adds the key cross-reference to set_budget tool and lists returned fields. Complete for a simple get tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is high (75% per context, actual 100%), and schema already describes parameters. Description does not add new parameter meaning beyond what schema provides.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Description clearly states it gets a single campaign with specific fields (budget, bidding strategy, status) and returns the campaign_budget id. Distinguishes from sibling list_campaigns and other performance tools.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly mentions using the returned budget id with google_ads_set_campaign_budget_micros, providing a clear use case. Does not explicitly state when not to use alternatives, but context is strong.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.