SMB Sales Intelligence MCP Server

Battle-tested B2B sales playbook frameworks for AI agents.

Built from 10+ years of B2B enterprise sales experience across ad-tech, SaaS, media, and global hiring — including a five-year stretch overshooting quota every year at a publicly-listed ad-tech company.

By Elisabeth Hitz.

Disclaimer. Structured general-best-practice sales frameworks. Not a substitute for tailored sales coaching, legal advice, or domain-specific consulting. Use as a starting layer, not a final source.

The Problem

AI agents fail at sales because they:

• Pitch before qualifying — talking about features to people who aren't even buyers

• Fold on objections with "I understand your concern" (a surrender, not a response)

• Follow up with "just checking in" — a near-zero reply rate everyone recognizes

• Treat EMEA like one market — burning trust in 5+ different cultures

• Present one price instead of giving the 3-option menu that converts

The result: burned leads, dead sequences, and revenue left on the table.

The Solution

10 callable tools that give your AI agent decades of real enterprise sales experience — not theory from a blog post. Word-for-word scripts, country-specific playbooks, and psychology-backed objection handlers from deals worth $50K–$500K.

🔧 10 Tools

💰 Pricing (Pay-Per-Event)

Pay only for what your AI agent actually calls. No subscriptions, no tier gating.

First 10 calls free — try it on Claude Desktop, Cursor, Cline, or any MCP-compatible client.

🚀 Quick Start

Use via Apify (no setup)

Click "Run" on this Apify page. Pass tool as input. Done.

Use locally with Claude Desktop, Cursor, or any MCP client

git clone https://github.com/elibierhitz/smb-sales-mcp
cd smb-sales-mcp
npm install
npm run build

Add to your Claude Desktop config (~/Library/Application Support/Claude/claude_desktop_config.json on Mac):

{
  "mcpServers": {
    "smb-sales": {
      "command": "node",
      "args": ["/path/to/smb-sales-mcp/dist/main.js"]
    }
  }
}

Restart Claude Desktop. Test it:

"Use smb-sales to handle this objection: the prospect said our price is too high"

🎯 Real Example Calls

Objection in the wild:

Prospect: "Your price is too high"
→ get_objection_response({ objection_type: "too_expensive" })
→ "Fair point — let me ask: is it the total investment that feels off, 
   or the value relative to what you're getting? Because I can usually 
   solve one of those."

Reviving a dead deal:

Prospect went silent 5 days after proposal
→ get_followup_sequence({ sequence_type: "post_proposal" })
→ Day 5 message: "Had a thought for your [product]: [specific idea]. 
   Want me to build that into Option B?"
   (Reopens 30–40% of dead conversations.)

Selling into Germany:

First touch with German prospect
→ get_emea_intelligence({ country: "germany" })
→ "Most process-oriented market in EMEA. Lead with data and detailed 
   proposals. Use formal address (Herr/Frau Last Name). Expect 6–12 week 
   cycles for SMB. GDPR compliance non-negotiable. Don't be casual."

Who This Is For

• AI SDR platforms (11x, Artisan, Landbase, Alta) needing real training data

• Outbound automation tools that want better conversion rates than "just checking in"

• CRM AI assistants making intelligent recommendations on live deals

• Sales coaching bots requiring proven script frameworks

• Lead qualification agents that need structured discovery flows

• Founders building sales AI who want expert data without hiring a sales consultant

Why This Is Different

Most sales content online is theory. This is from the trenches.

Five consecutive years of overshooting quota at a publicly-listed ad-tech company is the kind of repetition that produces working sales frameworks. The scripts here aren't blog-post best practice — they're structured around real B2B enterprise selling experience layered onto general best-practice methodology (BANT, MEDDIC, SPIN, Sandler).

Your AI agent gets that structured layer as API calls.

Disclaimer: This MCP returns structured general-best-practice frameworks. Not a substitute for tailored sales coaching, legal advice, or domain-specific consulting. None of the outputs reproduce any former employer's proprietary methodology.

🌍 EMEA Module — Why It Matters

Most AI SDR tools assume EMEA is one market. It isn't.

Built from 5+ years of EMEA B2B enterprise sales experience.

👤 About the Author

Elisabeth Hitz — Swiss-American B2B sales executive based in Barcelona.

• 10+ years of B2B enterprise sales experience across ad-tech, SaaS, media, and global hiring

• Five consecutive years overshooting quota at a publicly-listed ad-tech company

• 5+ years EMEA B2B enterprise sales (UK, Germany, Spain, France, Ireland, Netherlands)

• Closed mid-five to mid-six-figure deals across multiple industries

• Now building closermethod.com and sales tools for the AI agent ecosystem

LinkedIn: linkedin.com/in/elisabethhitz

📦 Integration

Works with any MCP-compatible client:

• Claude Desktop

• Cursor

• Cline

• Windsurf

• Custom MCP implementations

🤝 For AI SDR Platforms

If you're building 11x/Artisan/Alta-style products and want extended access for fine-tuning your agent, DM me on LinkedIn. Happy to discuss white-label deals.

License

MIT. Use it, modify it, ship it.