get_emea_intelligence

Instructions

Implementation Reference

• src/main.ts:732-745 (schema)

  Tool schema registration for 'get_emea_intelligence' - defines the input schema with a 'country' enum parameter (uk, ireland, spain, germany, france, netherlands, nordics).

  {
    name: "get_emea_intelligence",
    description: "Get market intelligence for selling to a specific European country.",
    inputSchema: {
      type: "object",
      properties: {
        country: {
          type: "string",
          enum: ["uk", "ireland", "spain", "germany", "france", "netherlands", "nordics"],
          description: "The EMEA market to get intelligence for"
        }
      },
      required: ["country"]
    }

• src/main.ts:892-905 (handler)

  Handler case for 'get_emea_intelligence' - extracts the country argument and looks up data from the EMEA_INTELLIGENCE object, returning market intelligence for the specified EMEA country.

  case "get_emea_intelligence": {
    const country = args?.country as string;
    const intel = EMEA_INTELLIGENCE[country as keyof typeof EMEA_INTELLIGENCE];
    return {
      content: [{
        type: "text",
        text: JSON.stringify({
          module: "EMEA Market Intelligence",
          warning: "EMEA is not one market. Each country has different buying psychology.",
          ...intel
        }, null, 2)
      }]
    };
  }

• src/main.ts:647-657 (registration)

  Server setup where tools are registered via ListToolsRequestSchema handler. The 'get_emea_intelligence' tool is listed among other tools in the tools array.

  const server = new Server(
    {
      name: "smb-sales-intelligence",
      version: "2.0.0",
    },
    {
      capabilities: {
        tools: {},
      },
    }
  );

• src/main.ts:344-499 (helper)

  EMEA_INTELLIGENCE data object - contains market intelligence for all 7 EMEA countries (uk, ireland, spain, germany, france, netherlands, nordics) with buyer psychology, communication styles, what works, what kills deals, email templates, sales cycles, and culture notes.

  const EMEA_INTELLIGENCE = {
    uk: {
      market: "United Kingdom",
      buyer_psychology: "Analytical and skeptical. Respond to data and specificity, not enthusiasm.",
      communication_style: "Direct but polite. Get to the point. Respect their time.",
      what_works: [
        "Concrete ROI with numbers",
        "Case studies from recognized brands",
        "Clear, specific value propositions",
        "Respecting their time — keep meetings to 30 min",
        "British spelling in all materials"
      ],
      what_kills_deals: [
        "Overselling or superlatives ('best', 'amazing', 'incredible')",
        "Aggressive follow-up — feels desperate",
        "Vague pitches without specifics",
        "American spelling (color vs colour)",
        "Showing up late or going over time"
      ],
      email_template: "Hi [Name], I came across [Company] while researching [industry] — specifically noticed [specific observation]. I help similar companies achieve [outcome]. Worth a brief call to see if there's a fit? Happy to keep it to 20 minutes.",
      sales_cycle: "2-4 weeks SMB, 6-12 weeks enterprise",
      culture_note: "Brits appreciate dry humor and self-deprecation. Don't be too earnest."
    },
    ireland: {
      market: "Ireland",
      buyer_psychology: "Relationship-first. Dublin is an EMEA tech hub, but buying culture is warmer than UK.",
      communication_style: "Warm and personal. Take time to build rapport.",
      what_works: [
        "Warmth and genuine personality",
        "Shared connections (always mention mutual contacts)",
        "Local references — show you know the Irish tech ecosystem",
        "Moving at their pace, not yours",
        "Meeting for coffee/pints when possible"
      ],
      what_kills_deals: [
        "Cold corporate tone",
        "Treating Dublin like a smaller London",
        "Rushing to close",
        "Not asking about them personally",
        "Aggressive American-style selling"
      ],
      email_template: "Hi [Name], I came across you through [connection/event]. I work with companies in the Irish tech scene on [outcome] — would love to connect if it makes sense. No pressure either way.",
      sales_cycle: "Faster with warm intros. Referrals can cut cycles in half.",
      culture_note: "The Irish tech community is tight-knit. Reputation travels fast — good and bad."
    },
    spain: {
      market: "Spain",
      buyer_psychology: "Relationship-driven and hierarchical. Trust must be established before business.",
      communication_style: "Warm but respectful of hierarchy. Decisions often require senior sign-off.",
      what_works: [
        "Building trust over multiple touchpoints",
        "Spanish language for local SMBs (English OK for international cos)",
        "Video calls or in-person — text alone is impersonal",
        "Patience — rushing is seen as disrespectful",
        "Understanding the decision-making hierarchy"
      ],
      what_kills_deals: [
        "Rushing the timeline",
        "English-only approach to local companies",
        "Going around your contact to reach their boss",
        "Following up too aggressively",
        "Scheduling during siesta (2-5pm) or Friday afternoon"
      ],
      email_template: "Hola [Name], I've been following [Company]'s growth and thought there might be a fit. I help international companies with [outcome]. Would a quick call make sense?",
      sales_cycle: "4-8 weeks SMB, 3-6 months enterprise. August is completely dead.",
      culture_note: "Barcelona-based companies tend to be more international; Madrid more traditional."
    },
    germany: {
      market: "Germany",
      buyer_psychology: "Most process-oriented market in EMEA. Analytical, risk-averse, detail-focused.",
      communication_style: "Formal, especially at first. Use Herr/Frau Last Name until invited otherwise.",
      what_works: [
        "Detailed proposals and documentation",
        "Data, case studies, and proof points",
        "Clear GDPR compliance statements",
        "Formal address (Herr/Frau) in initial contact",
        "Patience — they will analyze everything"
      ],
      what_kills_deals: [
        "Casual tone too early",
        "Vague or incomplete proposals",
        "Any hint of data privacy risk",
        "Trying to rush the process",
        "Overselling or making claims you can't prove"
      ],
      email_template: "Sehr geehrte(r) Herr/Frau [Last Name], I am reaching out regarding [specific topic]. I work with companies in [industry] on [outcome]. I would welcome the opportunity to schedule a brief call. Please find attached [relevant document/case study].",
      sales_cycle: "Longest in EMEA. 6-12 weeks SMB, 3-9 months enterprise.",
      culture_note: "Germans respect preparation. Come to meetings over-prepared, not under."
    },
    france: {
      market: "France",
      buyer_psychology: "Analytical rigor plus relationship values. Appreciate intellectual engagement.",
      communication_style: "Formal initially, warmer over time. Appreciate elegance and logic.",
      what_works: [
        "French language where possible (especially for local cos)",
        "Intellectual credibility — they respect expertise",
        "Respecting hierarchy and formal channels",
        "Quality over quantity in all communications",
        "Taking time for small talk before business"
      ],
      what_kills_deals: [
        "English-only to local French companies",
        "Generic, mass-produced messaging",
        "Aggressive follow-up — seen as crude",
        "Underestimating their sophistication",
        "Skipping the relationship-building phase"
      ],
      email_template: "Bonjour [Name], I've been following [Company] and was interested in [specific observation]. I help similar companies with [outcome]. Would a brief call make sense?",
      sales_cycle: "4-8 weeks SMB, 3-6 months enterprise. August is completely dead.",
      culture_note: "Paris vs. other French cities can have different cultures. Tech hubs exist in Lyon, Bordeaux, and Nice."
    },
    netherlands: {
      market: "Netherlands",
      buyer_psychology: "Direct, pragmatic, and egalitarian. Don't waste their time with fluff.",
      communication_style: "Very direct — they'll tell you exactly what they think.",
      what_works: [
        "Get to the point quickly",
        "Honesty and transparency (they'll call out BS)",
        "Practical value propositions",
        "Treating everyone as equals — hierarchy is flat",
        "English is widely spoken, but Dutch appreciated"
      ],
      what_kills_deals: [
        "Overpromising or exaggerating",
        "Too much small talk before business",
        "Being evasive about price or terms",
        "Hierarchy-based selling (ignoring junior team members)",
        "Fancy presentations over substance"
      ],
      email_template: "Hi [Name], I'll get straight to the point: I help companies like [similar company] with [outcome]. Is this relevant for you right now? If not, no worries.",
      sales_cycle: "Among the fastest in EMEA. 2-4 weeks SMB, 4-8 weeks enterprise.",
      culture_note: "The Dutch appreciate honesty even when uncomfortable. Don't sugarcoat."
    },
    nordics: {
      market: "Nordics (Sweden, Norway, Denmark, Finland)",
      buyer_psychology: "Consensus-driven, egalitarian, sustainability-conscious.",
      communication_style: "Reserved but friendly. Avoid hard sells.",
      what_works: [
        "Consensus-building (involve the whole team)",
        "Sustainability and ethics messaging",
        "Understated, factual communication",
        "Respecting work-life balance (no late emails)",
        "Long-term relationship focus"
      ],
      what_kills_deals: [
        "Aggressive sales tactics",
        "Ignoring junior team members",
        "Flashy or exaggerated claims",
        "Contacting outside business hours",
        "Trying to rush decisions"
      ],
      email_template: "Hi [Name], I work with companies on [outcome]. Based on what I know about [Company], there might be a fit. Would you be open to a brief conversation?",
      sales_cycle: "3-6 weeks SMB, 2-4 months enterprise. Summers (June-August) are slow.",
      culture_note: "Swedes and Finns are more reserved; Danes and Norwegians slightly warmer. All value modesty."
    }
  };