get_full_playbook

Instructions

Implementation Reference

• src/main.ts:786-794 (registration)

  Tool registration: 'get_full_playbook' is registered with the ListToolsRequestSchema handler, defining its name, description, and empty inputSchema (no required params).

  {
    name: "get_full_playbook",
    description: "Get the complete sales playbook with all modules.",
    inputSchema: {
      type: "object",
      properties: {},
      required: []
    }
  }

• src/main.ts:954-980 (handler)

  Handler logic: the 'get_full_playbook' case in the CallToolRequestSchema switch statement. Returns a JSON response containing the full playbook object with playbook metadata (name, author, credentials) and all modules (discovery, objections, followup, closing, pricing, emea, cold_email, call_scripts, buying_signals).

  case "get_full_playbook": {
    return {
      content: [{
        type: "text",
        text: JSON.stringify({
          playbook: "SMB Sales Intelligence v2.0",
          author: "Elisabeth Hitz",
          credentials: [
            "268% quota at Criteo",
            "167% quota at Deel ($12B)",
            "Enterprise deals at HBO, Bloomberg, Autodesk, Levi's, Rolling Stone"
          ],
          modules: {
            discovery: DISCOVERY_SCRIPTS,
            objections: OBJECTION_HANDLERS,
            followup: FOLLOWUP_SEQUENCES,
            closing: CLOSING_SCRIPTS,
            pricing: PRICING_FRAMEWORK,
            emea: EMEA_INTELLIGENCE,
            cold_email: COLD_EMAIL_TEMPLATES,
            call_scripts: CALL_SCRIPTS,
            buying_signals: BUYING_SIGNALS
          }
        }, null, 2)
      }]
    };
  }

• src/main.ts:18-641 (helper)

  Supporting data: all the data modules (DISCOVERY_SCRIPTS, OBJECTION_HANDLERS, FOLLOWUP_SEQUENCES, CLOSING_SCRIPTS, PRICING_FRAMEWORK, EMEA_INTELLIGENCE, COLD_EMAIL_TEMPLATES, CALL_SCRIPTS, BUYING_SIGNALS) that are referenced by the get_full_playbook handler as the data it assembles and returns.

  // ===========================================
  // DISCOVERY SYSTEM
  // ===========================================
  
  const DISCOVERY_SCRIPTS = {
    professional: {
      tone: "professional",
      context: "Email, LinkedIn DM, formal settings",
      template: `Great timing — quick 2 questions before I put anything together:
  
  1. What's the main outcome you're hoping to achieve with this?
  2. What's driving the timeline — is there a launch date or deadline I should know about?
  
  Once I have that, I'll send 3 options that fit your situation.`
    },
    warm: {
      tone: "warm",
      context: "Existing relationship, warm intro, second touchpoint",
      template: `Absolutely — 2 quick ones so I don't guess:
  
  1. What's the main goal here?
  2. Any deadline driving this?
  
  Then I'll send options that actually fit.`
    },
    ultra_short: {
      tone: "dm",
      context: "Instagram DM, text, informal",
      template: `Quick 2 before I quote:
  What's the goal? Any deadline?
  Then options.`
    },
    cold_outbound: {
      tone: "cold",
      context: "First cold email or LinkedIn message",
      template: `Hi [Name],
  
  Quick question: is [specific problem you solve] something that's on your radar right now, or is this a 'not right now' situation?
  
  Either answer is fine — just want to know if it's worth sending more info.`
    },
    inbound_lead: {
      tone: "inbound",
      context: "Someone reached out to you first",
      template: `Thanks for reaching out! Before I dive in, 2 quick questions:
  
  1. What prompted you to reach out now? (Helps me understand urgency)
  2. Who else would be involved in this decision?
  
  Once I know that, I'll make sure I'm showing you the right thing.`
    }
  };
  
  // ===========================================
  // OBJECTION HANDLING
  // ===========================================
  
  const OBJECTION_HANDLERS = {
    too_expensive: {
      objection: "Your price is too high",
      psychology: "Price objections are rarely about price — they're about perceived value.",
      response: "Fair point — let me ask: is it the total investment that feels off, or the value relative to what you're getting? Because I can usually solve one of those.",
      if_its_the_number: "Offer Option A with reduced scope. Never discount Option B.",
      if_its_the_value: "Restate the specific ROI: 'Most clients see X within Y weeks. Would that math work for you?'",
      mistake_to_avoid: "Never immediately offer a discount — it signals your original price was fake."
    },
    no_budget: {
      objection: "We don't have budget right now",
      psychology: "This is often a polite rejection, but sometimes it's real timing.",
      response: "Makes sense — budget cycles are real. Quick question: is this 'not ever' or more 'not this quarter'? If it's timing, I'd rather hold your place than lose the conversation.",
      if_timing: "Set a specific follow-up date: 'I'll reach out [date]. Does that work?'",
      if_never: "Thank them, ask for referral: 'Totally understand. Anyone in your network who might be looking for this?'",
      mistake_to_avoid: "Don't push back on budget — you can't create money that isn't there."
    },
    need_approval: {
      objection: "I need to check with my team/boss",
      psychology: "You're talking to an influencer, not the decision-maker.",
      response: "Totally get it — is there anything I can put together that would make that conversation easier? A one-pager, ROI calc, anything?",
      follow_up: "Offer: 'Happy to jump on a quick call with them if that helps. Sometimes an outside voice makes it easier.'",
      mistake_to_avoid: "Don't bypass them to reach the boss — you'll lose the champion."
    },
    comparing_options: {
      objection: "We're looking at other vendors",
      psychology: "Good sign — they're actively buying. Make sure you're comparing apples to apples.",
      response: "Smart move — you should be. What's the main thing you're comparing on? Price, quality, turnaround, or something else?",
      follow_up: "Once you know their criteria, show how you win on that specific dimension.",
      mistake_to_avoid: "Don't trash competitors — it makes you look insecure."
    },
    bad_timing: {
      objection: "Not the right time / too busy",
      psychology: "Either a soft rejection or genuine timing issue.",
      response: "Heard. Is this 'wrong quarter' or 'wrong week'? If it's just timing, I'd rather stay on your radar than start from scratch later.",
      follow_up: "Get specific: 'When would be better? I'll set a reminder and reach out then.'",
      mistake_to_avoid: "Don't accept vague timing — pin them to a date."
    },
    already_have_someone: {
      objection: "We already work with someone",
      psychology: "Loyalty is good, but most relationships aren't exclusive.",
      response: "Nice — is that relationship locked in, or do you occasionally test new partners? Most brands I work with started as a 'test' alongside their existing team.",
      follow_up: "Offer low-risk trial: 'What if we did one small project? If it works, great. If not, no hard feelings.'",
      mistake_to_avoid: "Don't try to replace — try to complement."
    },
    send_info: {
      objection: "Can you just send your portfolio/deck/info?",
      psychology: "They're trying to skip the conversation. Don't let them.",
      response: "Absolutely — before I do, quick context question: what's the main problem you're trying to solve? Helps me send the most relevant stuff.",
      follow_up: "Always qualify before sending generic materials.",
      mistake_to_avoid: "Don't send a generic portfolio — you'll get ghosted."
    },
    need_to_think: {
      objection: "Let me think about it",
      psychology: "There's a specific blocker they're not saying.",
      response: "Of course — what's the main thing you're weighing? If it's timing, scope, or budget, I might be able to help narrow it down.",
      follow_up: "Once you identify the real blocker, address it directly.",
      mistake_to_avoid: "Don't say 'take your time' — that kills urgency."
    },
    too_soon: {
      objection: "It's too early for us to think about this",
      psychology: "They don't see the cost of waiting.",
      response: "Totally fair. Quick question: what needs to happen before this becomes a priority? I want to make sure I reach out at the right time.",
      follow_up: "Understand their buying triggers, then follow up when those triggers happen.",
      mistake_to_avoid: "Don't push — you'll burn the relationship."
    },
    ghosting: {
      objection: "No response to follow-ups",
      psychology: "They're not saying no — they're saying 'not urgent enough to respond.'",
      day_5_message: "Had a thought for your [product/campaign]: [specific idea or observation]. Want me to build that into the proposal?",
      day_7_message: "Closing the loop — reply 'A', 'B', or 'C' if you want to pick this back up. Otherwise, I'll assume timing shifted.",
      day_14_message: "Saw you just [launched X / posted Y]. If you need help with [specific thing], I have a slot this week.",
      mistake_to_avoid: "Never send 'just checking in' — it adds no value."
    }
  };
  
  // ===========================================
  // FOLLOW-UP SEQUENCES
  // ===========================================
  
  const FOLLOWUP_SEQUENCES = {
    post_proposal: {
      name: "After sending proposal/quote",
      day_1: {
        timing: "24 hours",
        template: "Quick check — did you want to go with A, B, or C? Happy to lock in dates once you pick.",
        psychology: "Simple, no pressure, just asking for the decision."
      },
      day_3: {
        timing: "3 days",
        template: "Still deciding between options, or did timing shift? Either way fine — just want to make sure I hold your slot if needed.",
        psychology: "Creates scarcity without being pushy."
      },
      day_5: {
        timing: "5 days - MOST IMPORTANT",
        template: "Had a thought for your [product/campaign]: [specific idea]. Want me to build that into Option B?",
        psychology: "Adds value, shows you're thinking about their business. This reopens 30-40% of dead conversations.",
        note: "This is your highest-leverage message. Spend time making the idea specific."
      },
      day_7: {
        timing: "7 days",
        template: "Closing the loop on my end. If you want to pick this back up, reply with A, B, or C and I'll jump back in.",
        psychology: "Clean exit. Low pressure but keeps door open."
      },
      day_14: {
        timing: "14 days - optional",
        template: "Saw you just [launched X / posted about Y]. If you need [deliverable] for it, I have a slot this week. Want updated options?",
        psychology: "Re-engages with relevance to their current activity."
      }
    },
    post_call: {
      name: "After discovery/sales call",
      same_day: {
        timing: "Within 2 hours of call",
        template: "Great chatting! As discussed, here are the 3 options:\n\n[Options]\n\nLet me know which works, and I'll get things moving.",
        psychology: "Strike while the iron is hot. Speed = professionalism."
      },
      day_2: {
        timing: "2 days if no response",
        template: "Quick follow-up on the options I sent. Any questions, or are you ready to pick one?",
        psychology: "Simple nudge."
      },
      day_5: {
        timing: "5 days",
        template: "Thought about what you said re: [specific thing from call]. What if we [modified approach]? Could make Option B even more relevant.",
        psychology: "Shows you listened. References the actual conversation."
      }
    },
    cold_outbound: {
      name: "Cold outreach sequence",
      email_1: {
        timing: "Day 0",
        template: "Subject: Quick question about [their problem]\n\nHi [Name],\n\n[One line about them — not generic]\n\nI help companies like [similar company] solve [specific problem]. Is this something you're actively working on, or is this a 'not right now' situation?\n\nEither answer is fine.\n\n[Your name]",
        psychology: "Permission-based. Not asking for their time."
      },
      email_2: {
        timing: "Day 3",
        template: "Subject: Re: Quick question about [their problem]\n\n[Name] — bumping this up. Is [problem] on your radar right now?\n\nIf not, no worries at all.",
        psychology: "Short, respectful bump."
      },
      email_3: {
        timing: "Day 7",
        template: "Subject: Re: Quick question about [their problem]\n\nLast one from me — if [problem] becomes a priority later, here's a [resource/case study] that might help:\n\n[Link]\n\nGood luck with [something specific to them].",
        psychology: "Adds value, closes loop, leaves door open."
      }
    },
    revival: {
      name: "Reviving dead leads (90+ days old)",
      approach: "Reference something new — their news, your news, or market news",
      template_their_news: "Saw [Company] just [launched/raised/announced X]. Congrats! Is [original problem] still something you're thinking about? I've helped a few similar companies with it recently.",
      template_your_news: "Quick update — I just [launched/completed/achieved X]. Made me think of our earlier conversation about [topic]. Is that still on your radar?",
      template_market: "With [industry trend/event], I've been getting a lot of questions about [topic]. Thought of our earlier chat — is this something you're running into now?",
      psychology: "New context = new conversation. Never reference the old silence."
    }
  };
  
  // ===========================================
  // CLOSING SYSTEM
  // ===========================================
  
  const CLOSING_SCRIPTS = {
    standard: {
      name: "Standard close",
      script: "Perfect — should I send the invoice to this email, or is there a billing contact?",
      when_to_use: "After they verbally commit to an option"
    },
    assumptive: {
      name: "Assumptive close",
      script: "Great, I'll get that set up. What email should I send the invoice to?",
      when_to_use: "When buying signals are strong but they haven't explicitly said yes"
    },
    timeline: {
      name: "Timeline close",
      script: "To hit your [deadline], I'd want to start by [date]. Should I send the invoice now so we can lock that in?",
      when_to_use: "When there's a deadline driving the decision"
    },
    scarcity: {
      name: "Scarcity close",
      script: "I have a slot opening [day] — if you want it, I can hold it with a deposit. Want me to send the link?",
      when_to_use: "When you're genuinely busy and slots are limited"
    },
    retainer: {
      name: "Retainer upsell",
      script: "A lot of my clients end up wanting ongoing work after the first project. If you want, I can include a retainer option — usually saves 15-20% vs. one-offs.",
      when_to_use: "After first project goes well, or during initial negotiation"
    },
    choice: {
      name: "Choice close",
      script: "So are you thinking Option A or Option B? Either works — just want to get you started.",
      when_to_use: "When they're stuck between options"
    },
    next_step: {
      name: "Next step close",
      script: "What would you need to see to move forward this week?",
      when_to_use: "When you're not sure what's blocking them"
    }
  };
  
  const BUYING_SIGNALS = [
    "Asks about timeline or availability",
    "Asks about payment terms or process",
    "Asks 'what happens next?'",
    "Compares Option A vs B vs C",
    "Mentions internal stakeholders or approval process",
    "Asks for references or case studies",
    "Asks about contracts or terms",
    "Leans forward, takes notes, asks follow-up questions",
    "Says 'we' instead of 'I' when discussing implementation"
  ];
  
  // ===========================================
  // PRICING FRAMEWORK
  // ===========================================
  
  const PRICING_FRAMEWORK = {
    psychology: "One price = 'Is this worth it?' Three options = 'Which one do I want?'",
    structure: {
      option_a: {
        role: "Starter - Easy entry, low risk",
        pricing: "Your base rate",
        purpose: "For price-sensitive buyers or those who need a 'test'"
      },
      option_b: {
        role: "Most Popular - What you WANT them to pick",
        pricing: "1.7-2x Option A",
        purpose: "Best value for them, best margin for you"
      },
      option_c: {
        role: "Premium - Anchors the others",
        pricing: "2.5-3x Option A",
        purpose: "Makes B look reasonable. Some will actually pick C."
      }
    },
    template: `Based on what you shared, here are 3 options:
  
  **Option A (Starter):** [Deliverable] — $[price]
  • [Scope details]
  • [What's included]
  • Best for: [who this is for]
  
  **Option B (Most Popular ⭐):** [Deliverable] — $[price]
  • [Scope details]
  • [What's included]
  • Best for: [who this is for]
  
  **Option C (Premium):** [Deliverable] — $[price]
  • [Scope details]
  • [What's included]
  • Best for: [who this is for]
  
  Happy to walk through any of these. Which feels closest to what you need?`,
    rules: [
      "ALWAYS present 3 options — never just 1",
      "Label Option B as 'Most Popular' or put a star next to it",
      "If they ask for discount, reduce scope (offer A) — never reduce B's price",
      "If they want something between A and B, create a new B with adjusted scope",
      "Option C should feel luxurious, not ridiculous"
    ],
    handling_discount_requests: {
      request: "Can you do any better on price?",
      response: "I hear you. Here's what I can do: I can adjust the scope to fit a smaller budget. Would Option A work, or do you need something specific from Option B?",
      rule: "Trade scope for price — never just lower the number."
    }
  };
  
  // ===========================================
  // EMEA MARKET INTELLIGENCE
  // ===========================================
  
  const EMEA_INTELLIGENCE = {
    uk: {
      market: "United Kingdom",
      buyer_psychology: "Analytical and skeptical. Respond to data and specificity, not enthusiasm.",
      communication_style: "Direct but polite. Get to the point. Respect their time.",
      what_works: [
        "Concrete ROI with numbers",
        "Case studies from recognized brands",
        "Clear, specific value propositions",
        "Respecting their time — keep meetings to 30 min",
        "British spelling in all materials"
      ],
      what_kills_deals: [
        "Overselling or superlatives ('best', 'amazing', 'incredible')",
        "Aggressive follow-up — feels desperate",
        "Vague pitches without specifics",
        "American spelling (color vs colour)",
        "Showing up late or going over time"
      ],
      email_template: "Hi [Name], I came across [Company] while researching [industry] — specifically noticed [specific observation]. I help similar companies achieve [outcome]. Worth a brief call to see if there's a fit? Happy to keep it to 20 minutes.",
      sales_cycle: "2-4 weeks SMB, 6-12 weeks enterprise",
      culture_note: "Brits appreciate dry humor and self-deprecation. Don't be too earnest."
    },
    ireland: {
      market: "Ireland",
      buyer_psychology: "Relationship-first. Dublin is an EMEA tech hub, but buying culture is warmer than UK.",
      communication_style: "Warm and personal. Take time to build rapport.",
      what_works: [
        "Warmth and genuine personality",
        "Shared connections (always mention mutual contacts)",
        "Local references — show you know the Irish tech ecosystem",
        "Moving at their pace, not yours",
        "Meeting for coffee/pints when possible"
      ],
      what_kills_deals: [
        "Cold corporate tone",
        "Treating Dublin like a smaller London",
        "Rushing to close",
        "Not asking about them personally",
        "Aggressive American-style selling"
      ],
      email_template: "Hi [Name], I came across you through [connection/event]. I work with companies in the Irish tech scene on [outcome] — would love to connect if it makes sense. No pressure either way.",
      sales_cycle: "Faster with warm intros. Referrals can cut cycles in half.",
      culture_note: "The Irish tech community is tight-knit. Reputation travels fast — good and bad."
    },
    spain: {
      market: "Spain",
      buyer_psychology: "Relationship-driven and hierarchical. Trust must be established before business.",
      communication_style: "Warm but respectful of hierarchy. Decisions often require senior sign-off.",
      what_works: [
        "Building trust over multiple touchpoints",
        "Spanish language for local SMBs (English OK for international cos)",
        "Video calls or in-person — text alone is impersonal",
        "Patience — rushing is seen as disrespectful",
        "Understanding the decision-making hierarchy"
      ],
      what_kills_deals: [
        "Rushing the timeline",
        "English-only approach to local companies",
        "Going around your contact to reach their boss",
        "Following up too aggressively",
        "Scheduling during siesta (2-5pm) or Friday afternoon"
      ],
      email_template: "Hola [Name], I've been following [Company]'s growth and thought there might be a fit. I help international companies with [outcome]. Would a quick call make sense?",
      sales_cycle: "4-8 weeks SMB, 3-6 months enterprise. August is completely dead.",
      culture_note: "Barcelona-based companies tend to be more international; Madrid more traditional."
    },
    germany: {
      market: "Germany",
      buyer_psychology: "Most process-oriented market in EMEA. Analytical, risk-averse, detail-focused.",
      communication_style: "Formal, especially at first. Use Herr/Frau Last Name until invited otherwise.",
      what_works: [
        "Detailed proposals and documentation",
        "Data, case studies, and proof points",
        "Clear GDPR compliance statements",
        "Formal address (Herr/Frau) in initial contact",
        "Patience — they will analyze everything"
      ],
      what_kills_deals: [
        "Casual tone too early",
        "Vague or incomplete proposals",
        "Any hint of data privacy risk",
        "Trying to rush the process",
        "Overselling or making claims you can't prove"
      ],
      email_template: "Sehr geehrte(r) Herr/Frau [Last Name], I am reaching out regarding [specific topic]. I work with companies in [industry] on [outcome]. I would welcome the opportunity to schedule a brief call. Please find attached [relevant document/case study].",
      sales_cycle: "Longest in EMEA. 6-12 weeks SMB, 3-9 months enterprise.",
      culture_note: "Germans respect preparation. Come to meetings over-prepared, not under."
    },
    france: {
      market: "France",
      buyer_psychology: "Analytical rigor plus relationship values. Appreciate intellectual engagement.",
      communication_style: "Formal initially, warmer over time. Appreciate elegance and logic.",
      what_works: [
        "French language where possible (especially for local cos)",
        "Intellectual credibility — they respect expertise",
        "Respecting hierarchy and formal channels",
        "Quality over quantity in all communications",
        "Taking time for small talk before business"
      ],
      what_kills_deals: [
        "English-only to local French companies",
        "Generic, mass-produced messaging",
        "Aggressive follow-up — seen as crude",
        "Underestimating their sophistication",
        "Skipping the relationship-building phase"
      ],
      email_template: "Bonjour [Name], I've been following [Company] and was interested in [specific observation]. I help similar companies with [outcome]. Would a brief call make sense?",
      sales_cycle: "4-8 weeks SMB, 3-6 months enterprise. August is completely dead.",
      culture_note: "Paris vs. other French cities can have different cultures. Tech hubs exist in Lyon, Bordeaux, and Nice."
    },
    netherlands: {
      market: "Netherlands",
      buyer_psychology: "Direct, pragmatic, and egalitarian. Don't waste their time with fluff.",
      communication_style: "Very direct — they'll tell you exactly what they think.",
      what_works: [
        "Get to the point quickly",
        "Honesty and transparency (they'll call out BS)",
        "Practical value propositions",
        "Treating everyone as equals — hierarchy is flat",
        "English is widely spoken, but Dutch appreciated"
      ],
      what_kills_deals: [
        "Overpromising or exaggerating",
        "Too much small talk before business",
        "Being evasive about price or terms",
        "Hierarchy-based selling (ignoring junior team members)",
        "Fancy presentations over substance"
      ],
      email_template: "Hi [Name], I'll get straight to the point: I help companies like [similar company] with [outcome]. Is this relevant for you right now? If not, no worries.",
      sales_cycle: "Among the fastest in EMEA. 2-4 weeks SMB, 4-8 weeks enterprise.",
      culture_note: "The Dutch appreciate honesty even when uncomfortable. Don't sugarcoat."
    },
    nordics: {
      market: "Nordics (Sweden, Norway, Denmark, Finland)",
      buyer_psychology: "Consensus-driven, egalitarian, sustainability-conscious.",
      communication_style: "Reserved but friendly. Avoid hard sells.",
      what_works: [
        "Consensus-building (involve the whole team)",
        "Sustainability and ethics messaging",
        "Understated, factual communication",
        "Respecting work-life balance (no late emails)",
        "Long-term relationship focus"
      ],
      what_kills_deals: [
        "Aggressive sales tactics",
        "Ignoring junior team members",
        "Flashy or exaggerated claims",
        "Contacting outside business hours",
        "Trying to rush decisions"
      ],
      email_template: "Hi [Name], I work with companies on [outcome]. Based on what I know about [Company], there might be a fit. Would you be open to a brief conversation?",
      sales_cycle: "3-6 weeks SMB, 2-4 months enterprise. Summers (June-August) are slow.",
      culture_note: "Swedes and Finns are more reserved; Danes and Norwegians slightly warmer. All value modesty."
    }
  };
  
  // ===========================================
  // COLD EMAIL TEMPLATES
  // ===========================================
  
  const COLD_EMAIL_TEMPLATES = {
    pattern_interrupt: {
      name: "Pattern Interrupt",
      subject: "Quick question",
      body: `Hi [Name],
  
  Not sure if this is relevant for you, but I help [type of company] with [specific outcome].
  
  Is that something you're actively working on, or is this a 'not right now' situation?
  
  Either answer is fine — just don't want to waste your time.
  
  [Your name]`,
      psychology: "Permission-based. Respects their time. Easy to respond to."
    },
    observation: {
      name: "Observation-Based",
      subject: "[Something specific you noticed]",
      body: `Hi [Name],
  
  I noticed [specific observation about their company/product/content].
  
  [One sentence about why that matters or what it made you think]
  
  I help companies like yours with [outcome]. Worth a quick chat?
  
  [Your name]`,
      psychology: "Shows you did research. Personalization = higher response rate."
    },
    mutual_connection: {
      name: "Mutual Connection",
      subject: "[Mutual connection] suggested I reach out",
      body: `Hi [Name],
  
  [Mutual connection] mentioned you might be interested in [topic/outcome].
  
  I've helped [similar company] achieve [specific result]. Not sure if it's relevant for [their company], but figured it was worth a quick note.
  
  Open to a brief call?
  
  [Your name]`,
      psychology: "Social proof from someone they trust."
    },
    case_study: {
      name: "Case Study Lead",
      subject: "How [similar company] achieved [result]",
      body: `Hi [Name],
  
  Just wrapped up a project with [similar company] — helped them [specific result].
  
  Given what [their company] is doing with [specific thing], thought there might be a parallel.
  
  Worth a quick call to see if it's relevant?
  
  [Your name]`,
      psychology: "Leads with proof, makes them curious about the result."
    },
    breakup: {
      name: "Breakup Email",
      subject: "Closing the loop",
      body: `Hi [Name],
  
  I've reached out a few times about [topic] — haven't heard back, so I'll assume the timing isn't right.
  
  If [problem you solve] becomes a priority later, feel free to reach out. I'll be here.
  
  Good luck with [something specific to them].
  
  [Your name]`,
      psychology: "Respectful exit. Often triggers a response from people who meant to reply."
    }
  };
  
  // ===========================================
  // CALL SCRIPTS
  // ===========================================
  
  const CALL_SCRIPTS = {
    discovery_call: {
      name: "Discovery Call Framework",
      duration: "30 minutes",
      structure: {
        opening: {
          time: "2 min",
          script: "Thanks for taking the time. Before we dive in, I want to set expectations — my goal today is to understand what you're working on and see if there's a fit. If there is, great. If not, totally fine — I'll point you in the right direction. Sound good?"
        },
        their_situation: {
          time: "10 min",
          questions: [
            "Tell me about what's happening right now with [topic]. What prompted you to take this call?",
            "What have you tried so far? What worked, what didn't?",
            "If you solved this, what would that mean for [company/team/you personally]?",
            "What happens if you don't solve this?"
          ]
        },
        your_solution: {
          time: "10 min",
          script: "Based on what you've shared, here's how I typically help companies in your situation... [Explain your approach, not your product features]"
        },
        next_steps: {
          time: "5 min",
          script: "So here's what I'm thinking for next steps. I'll put together 3 options based on what we discussed and send them over by [date]. You review, and if one of them makes sense, we can move forward. If not, no pressure. Does that work?"
        },
        closing: {
          time: "3 min",
          script: "Before we wrap — is there anything else I should know? Anyone else who needs to be involved? Any timeline I should be aware of?"
        }
      }
    },
    cold_call: {
      name: "Cold Call Framework",
      duration: "2-3 minutes max",
      structure: {
        permission: {
          script: "Hi [Name], this is [Your name] from [Company]. Did I catch you at a bad time?"
        },
        reason: {
          script: "I'll be quick — I'm reaching out because I noticed [observation about their company]. I help similar companies with [outcome]. Is that something you're working on right now?"
        },
        if_yes: {
          script: "Great — can I ask what's driving that? What's the main challenge you're running into?"
        },
        if_no: {
          script: "No worries. Is this 'not right now' or 'not ever'? If it's timing, I'm happy to reach out later."
        },
        book_meeting: {
          script: "Sounds like there might be a fit. How's [specific date/time] for a 20-minute call to dig deeper?"
        }
      },
      rules: [
        "Keep it under 3 minutes",
        "Don't pitch — just qualify",
        "If they're busy, ask for a better time — don't launch into your script",
        "Sound like a person, not a robot reading a script"
      ]
    }
  };