query_account_journey
Retrieve the complete multi-touch attribution journey for a target account, showing all paid media touchpoints across platforms in chronological order with credit weights. Essential for B2B account-based attribution.
Instructions
Query the BigQuery data warehouse to return the full multi-touch attribution path for all users mapped to a specific company account domain. Shows every paid media touchpoint (across all platforms) that influenced the account, in chronological order, with attribution credit weights. Essential for B2B account-based attribution — surfaces cross-platform, cross-device journeys that platform-level reporting misses. Requires BigQuery mode (BIGQUERY_PROJECT_ID env var must be set).
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| lookback_days | No | ||
| account_domain | Yes | The corporate domain of the target account, e.g. 'cloudflare.com'. Do not include www. or https://. | |
| conversion_type | No |