get_channel_efficiency
Analyze cross-channel efficiency with attributed CPA, ROAS, and spend share. Identify efficient and underperforming channels to guide budget allocation.
Instructions
Cross-channel efficiency report showing attributed CPA, attributed ROAS, pipeline share, and spend share per channel. The pipeline_vs_spend_gap_pct column shows which channels punch above their spend weight (positive gap = efficient) vs drag (negative gap). Use for budget allocation recommendations. Requires BigQuery mode.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
No arguments | |||