Skip to main content
Glama
kenlim5656

paid-media-mcp

by kenlim5656

get_monthly_budget_pacing

Retrieve current month pacing status for active campaigns, including MTD spend vs budget, pacing velocity, and recommended daily rate to hit monthly cap.

Instructions

Retrieve current calendar-month pacing status for all active campaigns from the v_reporting_monthly_pacing BigQuery view. Key fields: • mtd_spend_usd — spend so far this month • monthly_cap_usd — normalized monthly budget (daily × days / lifetime pro-rated) • pacing_velocity_pct — actual MTD vs. expected at this point in the month (%) • mtd_pacing_status — over_pacing | on_pace | under_pacing | no_budget_data • recommended_daily_rate — USD/day needed to exhaust cap by month end • projected_month_end — projected total if current run-rate holds

This view is always scoped to the current calendar month — no date filter is available. Results are capped at 150 rows. Requires PAID_MEDIA_GCP_PROJECT and PAID_MEDIA_BQ_DATASET.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
platformNo
campaign_idNo
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries the full burden. It discloses key behavioral traits: always scoped to current month, no date filter, 150-row cap, and required environment variables. It also explains the meaning of several output fields. This gives an agent good awareness of the tool's behavior, though it could mention whether results are sorted or if pagination exists.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is well-structured with a concise opening sentence followed by bullet-pointed key fields. It is informative without being verbose. However, it could be slightly more concise by omitting the full bullet list and referring to the schema for field details (though no output schema exists). Overall, it earns its length.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's simplicity (optional params, read-only, no output schema), the description provides constraints, environment requirements, and field meanings. However, it does not specify the return shape (e.g., list of objects), how parameters affect the result, or error conditions. It is adequate but not fully complete for an agent to anticipate all outcomes.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, so the description must clarify parameters. It mentions 'all active campaigns' but does not explain the optional 'platform' and 'campaign_id' parameters or how they filter results. Without this, an agent cannot reliably use them. The description adds minimal semantic value beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool retrieves current calendar-month pacing status for all active campaigns from a specific BigQuery view. It lists key output fields, making the purpose specific and actionable. Though it does not explicitly differentiate from siblings like 'get_pacing_report', the detail and scope are sufficient for a clear purpose.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description notes that the view is scoped to the current month with no date filter and requires specific environment variables. However, it does not provide guidance on when not to use this tool versus alternatives (e.g., other reporting tools) or indicate prerequisites beyond environment setup. Usage guidelines are implied but not explicit.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Install Server

Other Tools

Latest Blog Posts

MCP directory API

We provide all the information about MCP servers via our MCP API.

curl -X GET 'https://glama.ai/api/mcp/v1/servers/kenlim5656/paid-media-mcp'

If you have feedback or need assistance with the MCP directory API, please join our Discord server