get_roas_comparison
Compare platform-reported ROAS, MTA attributed ROAS, and margin ROI for each channel. Quantify platform attribution inflation to justify budget reallocation.
Instructions
Compare platform-reported ROAS vs MTA attributed ROAS vs margin ROI for each channel. Returns platform_overcount_pct — the percentage by which platforms over-claim credit compared to the attribution model. Use this to quantify platform attribution inflation and justify budget reallocation decisions. Requires BigQuery mode.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| channel | No | ||
| platform | No | ||
| conversion_type | No |