get_dark_funnel_coverage
Classify target accounts by web presence to detect dark and lapsed accounts invisible to tracking, then trigger outbound outreach for key pipeline stages.
Instructions
Classify target accounts by web presence: 'dark' (never seen on website), 'lapsed' (last seen >90 days ago), or 'visible' (recent web activity detected). Use to identify which in-pipeline accounts are invisible to your tracking and trigger outbound, direct mail, or LinkedIn outreach for dark/lapsed accounts in key pipeline stages. Requires BigQuery mode.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| account_tier | No | ||
| crm_pipeline_stage | No | ||
| web_presence_status | No |