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kenlim5656

paid-media-mcp

by kenlim5656

get_bulk_upload_schema

Retrieve the complete field schema for bulk upload entity types across DV360, SA360, and CM360, including column names, data types, required fields, and default values.

Instructions

Get the full field schema for a platform bulk upload entity type (e.g. DV360 line_item, SA360 campaign, CM360 placement). Returns all column names, data types, required status, valid values, and org-configured defaults.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
platformYes
entity_typeYesEntity type to get schema for. DV360: campaign | insertion_order | line_item | ad_group. SA360: campaign | ad_group | keyword | responsive_search_ad. CM360: placement | ad | creative
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description must bear the full burden. It describes what the tool returns but omits side effects, permissions, rate limits, or error conditions. The tool is likely a read operation, but this is implied rather than stated.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is two sentences, extremely concise, and front-loaded with the core purpose. Every word adds value; no fluff or repetition.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool has 2 parameters, no output schema, and no annotations, the description covers the purpose, input hints, and output content (column names, types, etc.). It could be more explicit about the output shape, but it is sufficient for a schema retrieval tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 50% (platform is documented with enum, entity_type has a string description without enum but with per-platform options in the description). The description adds value by listing entity_type options per platform and clarifying that returns include defaults. This supplements the schema adequately.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it gets the full field schema for a platform bulk upload entity type, with examples (DV360 line_item, SA360 campaign). It specifies what is returned (column names, data types, required status, valid values, defaults). There is no sibling tool with similar purpose, making it unambiguous.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies when to use (when needing the schema for a bulk upload entity type) but does not explicitly exclude scenarios or mention alternatives. Given sibling tools, no other tool provides schemas, so it is clear but lacks explicit guidance on prerequisites or context.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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