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LucasSantana-Dev

Google Ads MCP

get_search_terms

Retrieve search terms matched to your keywords, filtered by date, campaign, and minimum impressions, ordered by clicks to prioritize high-engagement terms.

Instructions

Retrieve search terms that matched keywords, filtered by date and optional criteria.

Search terms are ordered by clicks (descending) to prioritize high-engagement terms.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
limitNomax rows returned to the caller (hard-capped at 10,000 by the API).
date_endYesend date in 'YYYY-MM-DD' format (inclusive).
date_startYesstart date in 'YYYY-MM-DD' format (inclusive).
campaign_idNoOptional campaign id to filter search terms to a specific campaign.
customer_idYesGoogle Ads customer id (digits only; hyphens are stripped).
min_impressionsNoOptional minimum impressions threshold (default 0 = no filter).

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description should disclose behavioral traits like read-only nature, pagination, rate limits, or output format. It only mentions ordering by clicks but omits details about the hard cap on limit (10,000) or that it's a read-only operation.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two concise sentences that front-load the key purpose and ordering behavior. No unnecessary words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the presence of an output schema, the description need not explain return values. It mentions filtering and ordering, which complements the schema. It could mention the limit parameter, but the schema covers it. Overall sufficient for a read-oriented tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so baseline is 3. The description adds that results are ordered by clicks, which is not in the schema, and summarizes filtering by date and optional criteria. This adds marginal value beyond the schema descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Retrieve search terms' with a specific verb and resource, and mentions filtering by date and ordering by clicks. It distinguishes from sibling tools like 'get_keywords' and 'get_campaigns' by focusing on search terms.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies usage for retrieving search terms but provides no explicit guidance on when to use this tool versus alternatives like 'get_keywords' or 'get_campaign_performance'. No exclusions or prerequisites are mentioned.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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