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LucasSantana-Dev

Google Ads MCP

get_forecast_metrics

Retrieve forecast metrics and bid simulations for a campaign to predict performance and adjust bidding strategies.

Instructions

Fetch forecast metrics and bid simulations for a campaign.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
limitNoMax rows to return.
campaign_idYesCampaign ID.
customer_idYesCustomer account ID.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description fails to disclose any behavioral traits such as being read-only, potential side effects, or rate limits. For a forecast tool, the impact on campaign state or data freshness would be helpful.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single concise sentence that effectively communicates the tool's purpose. It avoids unnecessary details and is well-structured for quick comprehension.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the existence of an output schema, the description need not detail return values. However, it omits context about required conditions (e.g., campaign status) and does not address the three parameters or expected constraints, leaving some gaps for a complete understanding.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the input schema already documents all three parameters. The description adds no additional meaning beyond the generic 'fetch forecast metrics and bid simulations', meeting the baseline expectation.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool fetches forecast metrics and bid simulations for a campaign, using a specific verb and resource. It distinguishes itself from sibling get tools that focus on other aspects like ad groups or campaigns.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance is provided on when to use this tool versus alternatives such as get_campaign_performance or get_change_events. The description lacks context about prerequisites or scenarios where this tool is appropriate.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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