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LucasSantana-Dev

Google Ads MCP

create_campaign

Create a new Google Ads campaign, paused by default, with preview mode to review changes before applying.

Instructions

Create a new campaign (paused by default).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesCampaign name (max 255 chars).
confirmNoIf False (default), preview only. If True, apply the change.
customer_idYesCustomer account ID (digits, hyphens allowed).
budget_amount_microsYesDaily budget in micros.
advertising_channel_typeNoOne of SEARCH, DISPLAY, SHOPPING, VIDEO, PERFORMANCE_MAX.SEARCH

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the burden. It discloses that the campaign is created paused by default, but lacks details on auth requirements, rate limits, or consequences of the preview/apply mode (confirm parameter).

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is extremely concise at 4 words, with no filler, and front-loaded with the most important information: creation and default state.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the presence of an output schema and full schema coverage, the description covers the essential. However, it does not mention the preview/apply behavior of the confirm parameter, which is a minor gap.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The description adds no parameter-specific meaning; all parameters are already documented in the input schema with 100% coverage. The baseline score of 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action 'Create' and the resource 'new campaign', and adds the key detail 'paused by default', which distinguishes it from sibling tools like enable_campaign.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies usage by stating the default state, but does not explicitly guide when to use this tool versus alternatives like apply_recommendation or enable_campaign.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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