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LucasSantana-Dev

Google Ads MCP

enable_keyword

Enable a keyword (ad group criterion) in Google Ads. Previews changes unless confirm=true.

Instructions

Enable a keyword (ad group criterion). Previews unless confirm=true.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
confirmNo
ad_group_idYes
customer_idYes
criterion_idYes

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the burden. It discloses that the tool defaults to a preview (non-destructive) action and only actually enables when confirm=true, which is important behavioral context beyond the schema.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is extremely concise with two sentences, front-loading the purpose and immediately providing the key condition. No extraneous words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the simplicity of the tool and existence of an output schema, the description is minimally adequate but lacks details on prerequisites (e.g., keyword must exist and be in a certain state) and the exact nature of a preview.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With 0% schema description coverage, the description should compensate, but it only explains the confirm parameter indirectly. The meaning of ad_group_id, customer_id, and criterion_id is not elaborated beyond their names and types in the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the verb 'Enable' and the resource 'keyword (ad group criterion)', which is specific and distinct from sibling tools like enable_ad, enable_ad_group, or enable_campaign.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides guidance on the preview behavior and the confirm parameter ('Previews unless confirm=true'), but does not explicitly state when to use this tool versus alternatives like create_keyword or pause_keyword.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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