Skip to main content
Glama
LucasSantana-Dev

Google Ads MCP

create_ad

Create responsive search ads by supplying headlines, descriptions, and final URLs. Preview the ad before confirming to ensure accuracy.

Instructions

Create a new responsive search ad (paused by default).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
confirmNoIf False (default), preview only.
headlinesYesList of 3-15 headline strings (each max 30 chars).
final_urlsYesList of 1+ destination URLs.
ad_group_idYesAd group ID to attach to.
customer_idYesCustomer account ID.
descriptionsYesList of 2-4 description strings (each max 90 chars).

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description discloses that the ad is created paused, which is useful. However, it does not mention the preview behavior when confirm is false, nor any other behavioral constraints. With no annotations, the description carries the burden but only partially informs the agent.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single sentence with no extraneous words, efficiently communicating the core purpose and a key behavioral trait.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the output schema exists, the description does not need to explain return values. It covers the basic action and the paused-by-default trait. However, it could be slightly more complete by explaining the preview behavior, but overall adequate.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so baseline is 3. The description adds no additional parameter meaning beyond what the schema already provides (e.g., constraints on headline/description counts are in schema). The 'paused by default' point only indirectly relates to the confirm parameter.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action (create), the resource (responsive search ad), and an important behavioral detail (paused by default). It distinguishes from sibling tools that create other resources (e.g., create_ad_group, create_campaign).

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance is provided on when to use this tool versus alternatives like enable_ad or other creation tools. There is no mention of prerequisites or context for use.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Install Server

Other Tools

Latest Blog Posts

MCP directory API

We provide all the information about MCP servers via our MCP API.

curl -X GET 'https://glama.ai/api/mcp/v1/servers/LucasSantana-Dev/google-ads-mcp'

If you have feedback or need assistance with the MCP directory API, please join our Discord server