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LucasSantana-Dev

Google Ads MCP

create_ad_group

Create a paused ad group for a Google Ads campaign, with optional default CPC bid. Preview before committing to ensure accuracy.

Instructions

Create a new ad group (paused by default).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesAd group name.
confirmNoIf False (default), preview only.
campaign_idYesCampaign ID to attach to.
customer_idYesCustomer account ID.
cpc_bid_microsNoOptional default CPC bid.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description bears full responsibility. It only reveals that the ad group is paused by default, but provides no information about return values, side effects, validation, or limitations. For a mutation tool, this is insufficient.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Single sentence, front-loaded with the action, no superfluous words. Highly efficient.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the simple nature of the tool, the description is adequate but lacks behavioral context like whether creation always succeeds or if duplicate names are allowed. The presence of an output schema helps, but the description itself is thin.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so baseline is 3. The description adds no additional insight beyond the schema's parameter descriptions, so it does not improve understanding of parameter semantics.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Clearly states verb 'Create' and resource 'ad group', with additional specific detail 'paused by default', which distinguishes it from sibling tools like create_campaign or create_ad.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No explicit guidance on when to use or when not to use this tool compared to siblings like enable_ad_group or create_keyword. The description is minimal, leaving selection to the agent's understanding of the context.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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