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AppVisionOS

Apple Ads MCP

targeting_keywords_list

Fetch a paginated list of targeting keywords for a specified ad group by providing campaign and ad group IDs.

Instructions

List targeting keywords on an ad group (paginated).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
campaignIdYes
adGroupIdYes
limitNoMax items per page. Apple's hard cap is 1000 for most endpoints.
offsetNoResult offset for pagination.
orgIdNoOverride the org (account) for this call. Defaults to ASA_ORG_ID. Use the `org_acls` tool to discover orgIds.
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries the full burden but only mentions pagination. It does not disclose rate limits, authentication requirements, effects of missing ad group, or error behavior. The orgId parameter hints at org override but is not explained in the description.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single, front-loaded sentence that communicates the core purpose and a key trait (paginated). Every word is necessary and no extraneous information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given no output schema, no annotations, and a moderate number of parameters with incomplete schema coverage, the description lacks details on pagination behavior, ordering, response format, and error scenarios. It is insufficient for an agent to fully understand the tool's behavior.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 60% (3 of 5 params have descriptions). The description adds no parameter details beyond the schema. For undocumented params (campaignId, adGroupId), the description provides no clarity, failing to compensate for the schema gap.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action ('List'), resource ('targeting keywords'), and scope ('on an ad group'), and includes the pagination detail. This distinguishes it clearly from sibling tools that create, delete, find, get, or update keywords.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides no guidance on when to use this tool versus other list/find tools, no prerequisites, and no alternative suggestions. The agent is left to infer usage from the name alone.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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