Apple Ads MCP
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TDQS
Scored across 74 tools
Each tool targets a distinct resource and action, with clear prefixes like adgroups_, campaigns_, targeting_keywords_, etc., so there is no ambiguity between tools.
All tool names follow a consistent snake_case verb_noun pattern (e.g., adgroups_create, campaigns_list, custom_reports_create), with very few deviations like delete_single, which is still clear.
With 74 tools, the count is high but appropriate for the comprehensive Apple Search Ads API covering many resources and operations. Each tool serves a specific purpose, though the number exceeds typical well-scoped servers.
The tool set covers all major workflows: CRUD for campaigns, ad groups, ads, keywords, negatives, creatives, budget orders; reporting; app and geo search; org management. The escape hatch handles any missing endpoints, ensuring no dead ends.