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Apple Ads MCP

Apple Ads MCP

by AppVisionOS
OverviewSchemaSourceRelated ServersDiscussionsAdmin
TypeScript
Remote

custom_reports_list

List all Impression Share reports created in your Apple Ads organization. Supports pagination with limit and offset.

Instructions

List all Impression Share reports created in the org.

Tool call template

This tool declares no required parameters. Add optional parameters from the input schema as needed.

{
  "id": 1,
  "jsonrpc": "2.0",
  "method": "tools/call",
  "params": {
    "arguments": {},
    "name": "custom_reports_list"
  }
}

Input Schema

NameRequiredDescriptionDefault
limitNoMax items per page. Apple's hard cap is 1000 for most endpoints.
offsetNoResult offset for pagination.
orgIdNoOverride the org (account) for this call. Defaults to ASA_ORG_ID. Use the `org_acls` tool to discover orgIds.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv0.1.0

TDQS

B3.1/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations provided; description only states what the tool does, not behavioral traits like pagination, authentication needs, or return structure. Lacks depth for safe invocation.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Single sentence, front-loaded with key action and resource, no redundant information. Could expand slightly without becoming verbose.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

No output schema; description fails to mention pagination, response format, or that orgId overrides default org. Insufficient for a 3-parameter list endpoint.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema covers 100% of parameters with descriptions; description adds no extra meaning beyond 'list all'. Baseline score applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Description clearly states verb 'List' and resource 'Impression Share reports', distinguishing it from sibling tools like custom_reports_create (create) and custom_reports_get (get single).

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance on when to use this tool vs alternatives, no exclusions or context provided. Agent must infer usage from sibling tool names.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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