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AppVisionOS

Apple Ads MCP

adgroup_negative_keywords_get

Retrieve a specific negative keyword assigned to an ad group using its campaign, ad group, and keyword IDs.

Instructions

Fetch a single ad-group-level negative keyword by ID.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
campaignIdYes
adGroupIdYes
keywordIdYes
orgIdNoOverride the org (account) for this call. Defaults to ASA_ORG_ID. Use the `org_acls` tool to discover orgIds.
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the full burden. It only says 'Fetch', indicating a read operation, but provides no details on error behavior, permissions, or response format.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single short sentence, which is concise but too brief for a tool with 4 parameters. It sacrifices clarity for brevity.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the lack of output schema, no annotations, and 4 parameters, the description is incomplete. It does not explain parameter relationships, return value, or usage context.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is only 25% (only orgId described). The description says 'by ID' but does not clarify which parameter is the ID (keywordId). It adds little meaning beyond parameter names.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the verb 'Fetch' and the resource 'single ad-group-level negative keyword by ID', distinguishing it from list or mutation tools.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No explicit when/when-not or alternative tools are mentioned. The description implies use for fetching a specific keyword by ID, but does not guide selection among siblings like find or list.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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