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AppVisionOS

Apple Ads MCP

campaigns_list

Retrieve a paginated list of all campaigns in your Apple Ads account. Control page size and offset to navigate results.

Instructions

List all campaigns in the org (paginated). For richer filtering use campaigns_find.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
limitNoMax items per page. Apple's hard cap is 1000 for most endpoints.
offsetNoResult offset for pagination.
orgIdNoOverride the org (account) for this call. Defaults to ASA_ORG_ID. Use the `org_acls` tool to discover orgIds.
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description bears the full burden. It discloses pagination but lacks other behavioral traits like read-only nature, rate limits, or safety hints. The word 'list' implies read, but the description could be more explicit.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two concise sentences with no extraneous information. The purpose is front-loaded in the first sentence, and the alternative is provided succinctly in the second.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The description is adequate for a simple list tool with three parameters. It covers pagination, scope, and alternative tool. However, it does not specify the return format (e.g., list of campaign objects), which would enhance completeness.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema already provides descriptions for all three parameters (100% coverage). The description adds no extra meaning beyond the schema, so baseline score of 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the verb 'list', the resource 'campaigns', and scope 'in the org (paginated)'. It distinguishes from the sibling tool 'campaigns_find' by mentioning it offers richer filtering.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly provides when to use this tool ('List all campaigns') and directs to an alternative ('For richer filtering use campaigns_find'), giving clear guidance on tool selection.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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