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AppVisionOS

Apple Ads MCP

campaigns_create

Create an Apple Ads campaign by specifying app ID, name, target countries, ad placements, and billing event. Supports Search and Display channels.

Instructions

Create a new campaign. The minimum useful body specifies adamId, name, countriesOrRegions, adChannelType, supplySources, billingEvent, and a budget.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesCampaign name (max 200 chars).
adamIdYesApp's iTunes/Adam ID — find via the search_apps tool.
biddingStrategyNoMANUAL_CPT (classic) or MAX_CONVERSIONS (v5.5 automated bidding).
targetCpaNoRequired when biddingStrategy=MAX_CONVERSIONS.
budgetAmountNoTotal campaign budget. Required for PAYG/NOTCARD; not used for LOC.
dailyBudgetAmountNoDaily campaign budget.
countriesOrRegionsYesISO 3166-1 alpha-2 country codes the campaign targets.
adChannelTypeYesSEARCH (App Store search results) or DISPLAY (Today/Search/Product page tabs).
supplySourcesYesOne or more ad placements.
billingEventYesTAPS for CPT campaigns, IMPRESSIONS for Today/Search-Tab CPM campaigns.
paymentModelNo
locInvoiceDetailsNoRequired only for LOC (line-of-credit) accounts.
statusNoDefaults to ENABLED.
startTimeNoISO 8601 start datetime (UTC). Defaults to now.
endTimeNoISO 8601 end datetime (UTC). Optional.
budgetOrdersNoLOC-only: array of budget order IDs.
extraNoEscape hatch: extra fields merged into the campaign object verbatim.
orgIdNoOverride the org (account) for this call. Defaults to ASA_ORG_ID. Use the `org_acls` tool to discover orgIds.
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description must carry the full burden of behavioral disclosure. It only states 'Create a new campaign' and lists minimal fields, failing to describe idempotency, success/error responses, rate limits, or side effects beyond creation.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is very concise with two sentences. It front-loads the action and provides a quick list of key fields. No wasted words, though it could be slightly more structured with bullet points.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Despite 18 parameters and no output schema, the description only provides a minimal set of required fields. It omits return value explanation, error handling, or any behavioral context. This is insufficient for a complex creation tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 94%, so the input schema already explains most parameters in detail. The description adds only that the listed fields constitute a 'minimum useful body', offering minimal semantic value beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description explicitly states 'Create a new campaign' with a clear verb and resource. It lists the minimal required fields, distinguishing it from sibling tools like campaigns_list or campaigns_update.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides no guidance on when to use this tool vs alternatives, no prerequisites, and no exclusions. The sibling tools are not referenced, leaving the agent without context for choosing this over other campaign-related tools.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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