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AppVisionOS

Apple Ads MCP

targeting_keywords_delete_single

Delete a single targeting keyword from an ad group by providing campaign, ad group, and keyword IDs.

Instructions

Delete a single targeting keyword by ID (uses Apple's REST DELETE variant).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
campaignIdYes
adGroupIdYes
keywordIdYes
orgIdNoOverride the org (account) for this call. Defaults to ASA_ORG_ID. Use the `org_acls` tool to discover orgIds.
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description must disclose all behavioral traits. It only mentions the HTTP method variant but omits idempotency, error behavior, or side effects of deletion.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single sentence with a technical note, very concise and front-loaded. It could be slightly longer to include parameter context.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a delete tool with no output schema and four parameters, the description lacks details on expected behavior, error responses, prerequisites, and results of the operation.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters1/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 25% (only orgId described). The description adds no parameter meaning beyond 'by ID'. It doesn't explain campaignId or adGroupId, which are required.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Delete a single targeting keyword by ID', specifying the verb, resource, and method. It distinguishes from sibling tools like 'targeting_keywords_delete' by emphasizing 'single'.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The phrase 'by ID' and 'single' indicate when to use this tool versus batch alternatives. However, it does not explicitly mention when not to use or provide alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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