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kiarashedraki

google-ads-mcp

Update keyword

update_keyword
Idempotent

Adjust keyword status (ENABLED/PAUSED) or max CPC bid by supplying ad group and criterion IDs.

Instructions

Change a keyword's status (ENABLED/PAUSED) and/or its max CPC bid (currency units). Identify the keyword by ad_group_id and criterion_id from keyword_performance.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
statusNo
cpc_bidNoNew max CPC bid in currency units
ad_group_idYes
customer_idNoGoogle Ads customer ID (10 digits, dashes allowed). Defaults to GOOGLE_ADS_CUSTOMER_ID.
criterion_idYes

Schema Changelog

Changes observed during successful MCP inspections. Dates show when Glama detected each change.

  1. First observedv0.1.0

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description clearly states the mutation effect (change status and/or bid) and does not contradict annotations such as readOnlyHint=false, destructiveHint=false, and idempotentHint=true. It adds modest behavioral context like currency units and identifier sourcing, though it does not describe side effects beyond the mutation itself.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences with no fluff. The first sentence states purpose and parameters, the second gives identifier sourcing. Well organized and front-loaded.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Sufficient for a mutation tool with no output schema: it states what will change, which fields are involved, and how to identify the target keyword. Minor gap: it does not explicitly state that at least one of status or cpc_bid must be provided, though 'and/or' implies this.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The description adds meaning for ad_group_id and criterion_id by pointing to keyword_performance, and reinforces that cpc_bid is in currency units. Schema already covers customer_id and status enum values, but ad_group_id and criterion_id formats are not detailed.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific action (change status and/or max CPC bid) on a specific resource (keyword) and identifies the keyword via ad_group_id and criterion_id from keyword_performance. This clearly distinguishes it from sibling tools like set_ad_status, add_keywords, or remove_resource.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides useful context for sourcing identifiers from keyword_performance, implying use after listing keywords. However, it does not explicitly contrast with sibling tools such as add_keywords, remove_resource, or set_ad_status, so when to use this tool versus alternatives is only implicit.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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