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google-ads-mcp

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    • F
      license
      Not graded
      quality
      C
      maintenance
      Enables management of Google Ads accounts via MCP, providing read and write tools for campaigns, ad groups, keywords, assets, and more, with support for reporting and mutations.
      -
    • A
      license
      A
      quality
      C
      maintenance
      Enables MCP clients to retrieve Google Ads performance data, run GAQL queries and keyword planner research, and create or manage search and P-MAX campaigns, budgets, keywords, and ad status. Includes safety defaults such as paused creation and read-only mode.
      16
      MIT
    • A
      license
      Not graded
      quality
      A
      maintenance
      Enables MCP clients to manage Google Ads accounts through guarded tools for GAQL reporting, keywords, ads, budgets, callouts, and sitelinks, with dry runs and paused-by-default creates.
      Apache 2.0
    • A
      license
      A
      quality
      B
      maintenance
      MCP server to read and manage Google Ads accounts via GAQL queries, campaign/ad group/keyword operations, and safe write support with draft-confirm flow.
      16
      21 npm
      MIT
    • A
      license
      Not graded
      quality
      C
      maintenance
      Enables MCP clients such as Claude to manage Google Ads accounts through the Google Ads API, including performance reporting, keyword planning, search and P-MAX campaign creation, status changes, and budget updates.
      MIT

    TDQS

    A3.5/5.0

    Scored across 21 tools

    Disambiguation1/5

    Multiple tools have overlapping purposes, e.g., set_ad_group_status, set_campaign_status, set_ad_status, update_keyword, and mutate all modify statuses or bids. The generic mutate duplicates nearly all specific tools, creating significant ambiguity in choosing the right tool.

    Naming Consistency2/5

    Naming conventions are inconsistent. Some tools follow verb_noun (set_ad_group_status), others use noun_verb (gaql_search), and some are generic (mutate). The mix of snake_case and camelCase in tool names (e.g., gaql_search vs. update_keyword) further reduces predictability.

    Tool Count3/5

    With 21 tools, the count is within the 16-25 range, but many tools are redundant (e.g., multiple status setters, update_keyword vs. mutate). The surface area could be trimmed to ~10 distinct tools without losing functionality, making the set feel heavy.

    Completeness4/5

    The tool set covers most Google Ads entities (campaigns, ad groups, ads, keywords, search terms, geo) and provides a generic GAQL query and mutate for advanced operations. However, it lacks specific create/read operations for some entities and relies on generic tools, leaving minor gaps in direct coverage.

    Maintenance

    ActivityMaintained
    ResponsivenessNo issues