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kiarashedraki

google-ads-mcp

List ad groups

list_ad_groups
Read-only

Retrieve ad groups with ID, name, status, type, and default CPC bid, optionally filtered by campaign. Supports limits and including removed ad groups.

Instructions

List ad groups (id, name, status, type, default CPC bid) with their campaign. Optionally filter to one campaign.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
limitNoMax rows to return
campaign_idNo
customer_idNoGoogle Ads customer ID (10 digits, dashes allowed). Defaults to GOOGLE_ADS_CUSTOMER_ID.
include_removedNo

Schema Changelog

Changes observed during successful MCP inspections. Dates show when Glama detected each change.

  1. First observedv0.1.0

TDQS

A4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, openWorldHint=true, and destructiveHint=false, so the safety profile is covered. The description adds useful behavioral detail by stating the exact output fields and the optional campaign filter, going beyond what annotations provide.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is two short sentences with no filler. The core purpose and key scope are front-loaded, and every phrase adds useful information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a simple read-only list tool, the description covers the resource, returned fields, and optional filtering. It does not explain include_removed semantics or pagination, but the schema documents limit and the name is reasonably self-explanatory, so the tool is usable without further clarification.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 50%; limit and customer_id are already described in the schema. The description adds meaning to campaign_id via 'Optionally filter to one campaign', but it does not clarify include_removed, which has no schema description. Overall, the description partially compensates for the schema gaps but not fully.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description uses a specific verb and resource ('List ad groups') and enumerates the returned fields (id, name, status, type, default CPC bid) plus the campaign association. This clearly distinguishes it from siblings like list_campaigns, list_ads, and ad_group_performance.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies when to use the tool: when you need ad group details with their campaign, optionally scoped to a single campaign. However, it does not explicitly contrast it with alternatives such as list_ads or ad_group_performance, leaving some selection judgment to the agent.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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