Add negative keywords
add_negative_keywordsAdd negative keywords to a Google Ads campaign or ad group to block unwanted search terms from triggering ads. Use after reviewing a search terms report to reduce wasted spend.
Instructions
Add negative keywords at campaign level (default) or ad group level. Typical follow-up to search_terms_report. Negatives at campaign level block the term for every ad group in the campaign.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| keywords | Yes | ||
| ad_group_id | No | Ad group for ad-group-level negatives (use instead of campaign_id) | |
| campaign_id | No | Campaign for campaign-level negatives | |
| customer_id | No | Google Ads customer ID (10 digits, dashes allowed). Defaults to GOOGLE_ADS_CUSTOMER_ID. | |
| validate_only | No |