Search terms report
search_terms_reportIdentify actual search queries triggering your ads to find negative keywords for exclusion. Sorted by impressions, with match status and metrics.
Instructions
Actual search queries that triggered your ads, with the matching keyword, status (ADDED/EXCLUDED/NONE) and metrics. The main source for finding negative keywords to add. Sorted by impressions.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| limit | No | Max rows to return | |
| end_date | No | Custom range end, YYYY-MM-DD | |
| date_range | No | Preset date range. Ignored when start_date and end_date are both given. ALL_TIME applies no date filter. | LAST_30_DAYS |
| start_date | No | Custom range start, YYYY-MM-DD | |
| ad_group_id | No | ||
| campaign_id | No | ||
| customer_id | No | Google Ads customer ID (10 digits, dashes allowed). Defaults to GOOGLE_ADS_CUSTOMER_ID. | |
| min_impressions | No |