plan_chatgpt_ads_readiness

Instructions

Implementation Reference

• scripts/chatgpt-ads-readiness-pack.js:112-143 (handler)

  Main handler function that builds the ChatGPT Ads Readiness Pack. Normalizes options, builds ad groups, creative content, measurement plan, and returns a structured readiness report with strategy, launch checklist, and marketing angle.

  function buildChatgptAdsReadinessPack(rawOptions = {}) {
    const options = normalizeOptions(rawOptions);
    const adGroups = buildAdGroups(options);
    return {
      name: 'thumbgate-chatgpt-ads-readiness-pack',
      source: SOURCE,
      status: 'ready_for_interest_signup',
      offer: options.offer,
      audience: options.audience,
      strategy: {
        channelThesis: 'If ChatGPT Ads Manager becomes self-serve, high-intent conversational queries can capture developers at the moment they are asking how to trust or govern AI agents.',
        trustBoundary: 'OpenAI states ads are separate from answers and clearly labeled, so the campaign must win with proof-backed landing pages rather than implying answer influence.',
        firstMove: 'Submit advertiser interest, prepare exact-match intent clusters, and route traffic to guide or workflow sprint pages with proof links.',
      },
      adGroups,
      creative: buildCreative(options),
      measurement: buildMeasurementPlan(options),
      launchChecklist: [
        'Submit interest at openai.com/advertisers.',
        'Create a ChatGPT ads UTM namespace before first spend.',
        'Use guide landing page for self-serve developer intent.',
        'Use workflow sprint intake for high-risk team workflow pain.',
        'Block unsupported claims in ad copy and landing pages.',
        'Compare paid AI traffic against organic AI-search visibility before scaling budget.',
      ],
      marketingAngle: {
        headline: 'ChatGPT ads are a paid surface for the exact moment developers ask how to trust agents.',
        subhead: 'ThumbGate should be ready with proof-backed copy, intent clusters, and conversion routes before self-serve inventory gets crowded.',
        replyDraft: 'If ChatGPT Ads Manager becomes self-serve, ThumbGate should test it early but stay evidence-first: bid on agent-governance pain, route to the setup guide or workflow sprint, and never imply ads influence ChatGPT answers. The wedge is proof-backed trust at the moment someone asks how to make agents safer.',
      },
    };
  }

• scripts/chatgpt-ads-readiness-pack.js:30-51 (schema)

  Options normalization function that defines default values for offer, audience, budget, keywords, and proofLinks — effectively serving as the input schema.

  function normalizeOptions(raw = {}) {
    return {
      offer: normalizeText(raw.offer) || 'ThumbGate Pro and Workflow Hardening Sprint',
      audience: normalizeText(raw.audience) || 'AI coding teams and developers comparing agent governance tools',
      budget: parseNumber(raw.budget || raw['test-budget'], 500),
      keywords: splitList(raw.keywords || raw.queries).length
        ? splitList(raw.keywords || raw.queries)
        : [
          'AI coding agent keeps repeating mistakes',
          'Claude Code pre tool use hook',
          'Cursor agent guardrails',
          'AI agent verification before PR',
          'agent governance for coding teams',
        ],
      proofLinks: splitList(raw.proofLinks || raw['proof-links']).length
        ? splitList(raw.proofLinks || raw['proof-links'])
        : [
          'https://github.com/IgorGanapolsky/ThumbGate/blob/main/docs/VERIFICATION_EVIDENCE.md',
          'https://github.com/IgorGanapolsky/ThumbGate/blob/main/docs/COMMERCIAL_TRUTH.md',
        ],
    };
  }

• scripts/chatgpt-ads-readiness-pack.js:53-75 (helper)

  Builds two ad groups (agent-governance-intent and workflow-hardening-intent) with keywords, landing pages, and CTAs.

  function buildAdGroups(options) {
    return [
      {
        id: 'agent-governance-intent',
        theme: 'developers asking how to make AI coding agents safer',
        keywords: options.keywords.filter((keyword) => /agent|guardrail|governance|verification/i.test(keyword)).slice(0, 8),
        landingPage: 'https://thumbgate.ai/guide?utm_source=chatgpt_ads&utm_medium=paid_ai&utm_campaign=agent_governance_intent',
        primaryCta: 'Install the proof-backed guide',
      },
      {
        id: 'workflow-hardening-intent',
        theme: 'teams describing repeated autonomous-agent workflow failures',
        keywords: [
          'AI agent made same mistake again',
          'coding agent opened bad PR',
          'agent changed production without approval',
          'AI workflow hardening sprint',
        ],
        landingPage: 'https://thumbgate.ai/?utm_source=chatgpt_ads&utm_medium=paid_ai&utm_campaign=workflow_hardening_intent#workflow-sprint-intake',
        primaryCta: 'Book one workflow hardening sprint',
      },
    ];
  }

• adapters/mcp/server-stdio.js:1041-1042 (registration)

  MCP server case statement that routes the 'plan_chatgpt_ads_readiness' tool to the buildChatgptAdsReadinessPack handler and wraps the result as text.

  case 'plan_chatgpt_ads_readiness':
    return toTextResult(buildChatgptAdsReadinessPack(args));

• scripts/cli-schema.js:284-297 (registration)

  CLI schema registration mapping the 'chatgpt-ads-readiness-pack' CLI command to the 'plan_chatgpt_ads_readiness' MCP tool, with flag definitions for offer, audience, budget, keywords, and proof-links.

  discoveryCommand({
    name: 'chatgpt-ads-readiness-pack',
    aliases: ['chatgpt-ads-plan', 'ai-ads-plan'],
    description: 'Prepare ThumbGate copy, intent clusters, proof gates, and measurement for ChatGPT Ads Manager tests',
    mcpTool: 'plan_chatgpt_ads_readiness',
    flags: [
      jsonFlag(),
      { name: 'offer', type: 'string', description: 'Offer to advertise, such as Pro or Workflow Hardening Sprint' },
      { name: 'audience', type: 'string', description: 'Audience segment to target' },
      { name: 'budget', type: 'number', description: 'Initial test budget' },
      { name: 'keywords', type: 'string', description: 'Comma-separated high-intent conversational queries' },
      { name: 'proof-links', type: 'string', description: 'Comma-separated proof URLs required by ad claims' },
    ],
  }),