Wistia MCP Server

Create Brand

create_brand

Destructive

Create a reusable Wistia brand with colors, fonts, logos, and layout, then apply it to media, folders, or channels.

Instructions

Creates a brand. A brand is a saved set of branding options (colors, fonts, logos, and layout) that can then be applied to media, folders, and channels. name is required; every other field is optional and left unset when omitted.

A new brand isn't applied to anything : it has no effect until you apply it to a resource with POST /brands/{brandId}/apply.

Accounts whose plan doesn't include multiple brands can only hold one brand.

Requires api token with one of the following permissions

All data

Tokens with the "Act with a team member's permissions" permission (all:delegate_to_contact_permissions scope) can also be used. Requests made with such a token are authorized using the permissions of the contact assigned to the token. Requires confirm=true for the requested mutation. May share access, notify people or incur provider charges.

Input Schema

Name	Required	Description
`name`	No	The brand's display name. Renaming the account-level default brand is ignored; its name is managed by Wistia.
`account`	No	Named private Wistia account; selects credentials, not a remote account ID.
`confirm`	No	Set true only when the user asked for exactly this action.
`payload`	No	Complete JSON request body instead of body flags. Supports current nested customization, caption and nullable values.
`page_logo`	No
`player_logo`	No
`payload_file`	No	Regular local JSON body file, at most 5 MB. Cannot be mixed with body flags or payload.
`border_radius`	No	The border radius in pixels for rounded corners.
`primary_color`	No
`contrast_icons`	No	Controls whether the player icon color is always white or uses an accessible contrast color when necessary.
`opaque_controls`	No	Controls the opacity of the video player control bar and big play button.
`body_font_family`	No	The brand font family for body text.
`button_font_family`	No	The brand font family for buttons.
`headline_font_family`	No	The brand font family for headlines.
`page_background_color`	No

Schema Changelog

Changes observed during successful MCP inspections.

Changed38 schema fields changedv3.0.0Oct 7, 2026

addedInput schema / $defs

Added value: +{
+  "page_background_color": {
+    "description": "The brand color used for page backgrounds. Either a hex color string or a gradient represented as an array of [hexColor, percentage] tuples.",
+    "oneOf": [
+      {
+        "type": "string"
+      },
+      {
+        "items": {
+          "items": {},
+          "type": "array"
+        },
+        "type": "array"
+      },
+      {
+        "type": "null"
+      }
+    ],
+    "unevaluatedProperties": false
+  },
+  "page_logo": {
+    "description": "The brand logo used for pages. `url` must be a Wistia delivery URL — see the note on uploading below. On accounts without custom branding the player logo is ignored, but the page logo is always applied.",
+    "properties": {
+      "dimensions": {
+        "properties": {
+          "height": {
+            "type": "integer"
+          },
+          "width": {
+            "type": "integer"
+          }
+        },
+        "type": [
+          "object",
+          "null"
+        ],
+        "unevaluatedProperties": false
+      },
+      "size": {
+        "description": "The size multiplier of the logo.",
+        "type": [
+          "number",
+          "null"
+        ]
+      },
+      "url": {
+        "$ref": "#/$defs/url"
+      }
+    },
+    "type": [
+      "object",
+      "null"
+    ],
+    "unevaluatedProperties": false
+  },
+  "player_logo": {
+    "description": "The brand logo used for the player. `url` must be a Wistia delivery URL — see the note on uploading below. Ignored on accounts whose plan doesn't include custom branding.",
+    "properties": {
+      "dimensions": {
+        "properties": {
+          "height": {
+            "type": "integer"
+          },
+          "width": {
+            "type": "integer"
+          }
+        },
+        "type": [
+          "object",
+          "null"
+        ],
+        "unevaluatedProperties": false
+      },
+      "size": {
+        "description": "The size multiplier of the logo.",
+        "type": [
+          "number",
+          "null"
+        ]
+      },
+      "url": {
+        "$ref": "#/$defs/url"
+      }
+    },
+    "type": [
+      "object",
+      "null"
+    ],
+    "unevaluatedProperties": false
+  },
+  "primary_color": {
+    "description": "The primary brand color, used for primary buttons and the player playbar. Either a hex color string or a gradient represented as an array of [hexColor, percentage] tuples.",
+    "oneOf": [
+      {
+        "type": "string"
+      },
+      {
+        "items": {
+          "items": {},
+          "type": "array"
+        },
+        "type": "array"
+      },
+      {
+        "type": "null"
+      }
+    ],
+    "unevaluatedProperties": false
+  },
+  "url": {
+    "description": "The Wistia delivery URL of the logo image, e.g. `https://embed-ssl.wistia.com/deliveries/abc123def456.png`. When writing, this must reference an image already in the account; the API cannot upload one.",
+    "type": "string"
+  }
+}

changedInput schema / properties / confirm / description

Previous value: -"Must be true for the specific user-requested write."New value: +"Set true only when the user asked for exactly this action."

addedInput schema / properties / page_background_color / $ref
```
Added value: +"#/$defs/page_background_color"
```

removedInput schema / properties / page_background_color / description

Removed value: -"The brand color used for page backgrounds. Either a hex color string or a gradient represented as an array of [hexColor, percentage] tuples."

removedInput schema / properties / page_background_color / oneOf

Removed value: -[
-  {
-    "type": "string"
-  },
-  {
-    "items": {
-      "items": {},
-      "type": "array"
-    },
-    "type": "array"
-  },
-  {
-    "type": "null"
-  }
-]

removedInput schema / properties / page_background_color / unevaluatedProperties
```
Removed value: -false
```
addedInput schema / properties / page_logo / $ref
```
Added value: +"#/$defs/page_logo"
```

removedInput schema / properties / page_logo / description

Removed value: -"The brand logo used for pages. `url` must be a Wistia delivery URL — see the note on uploading below. On accounts without custom branding the player logo is ignored, but the page logo is always applied."

removedInput schema / properties / page_logo / properties

Removed value: -{
-  "dimensions": {
-    "properties": {
-      "height": {
-        "type": "integer"
-      },
-      "width": {
-        "type": "integer"
-      }
-    },
-    "type": [
-      "object",
-      "null"
-    ],
-    "unevaluatedProperties": false
-  },
-  "size": {
-    "description": "The size multiplier of the logo.",
-    "type": [
-      "number",
-      "null"
-    ]
-  },
-  "url": {
-    "description": "The Wistia delivery URL of the logo image, e.g. `https://embed-ssl.wistia.com/deliveries/abc123def456.png`. When writing, this must reference an image already in the account; the API cannot upload one.",
-    "type": "string"
-  }
-}

removedInput schema / properties / page_logo / type
```
Removed value: -[
-  "object",
-  "null"
-]
```
removedInput schema / properties / page_logo / unevaluatedProperties
```
Removed value: -false
```
addedInput schema / properties / payload / properties / page_background_color / $ref
```
Added value: +"#/$defs/page_background_color"
```

removedInput schema / properties / payload / properties / page_background_color / description

Removed value: -"The brand color used for page backgrounds. Either a hex color string or a gradient represented as an array of [hexColor, percentage] tuples."

removedInput schema / properties / payload / properties / page_background_color / oneOf

Removed value: -[
-  {
-    "type": "string"
-  },
-  {
-    "items": {
-      "items": {},
-      "type": "array"
-    },
-    "type": "array"
-  },
-  {
-    "type": "null"
-  }
-]

removedInput schema / properties / payload / properties / page_background_color / unevaluatedProperties
```
Removed value: -false
```
addedInput schema / properties / payload / properties / page_logo / $ref
```
Added value: +"#/$defs/page_logo"
```

removedInput schema / properties / payload / properties / page_logo / description

Removed value: -"The brand logo used for pages. `url` must be a Wistia delivery URL — see the note on uploading below. On accounts without custom branding the player logo is ignored, but the page logo is always applied."

removedInput schema / properties / payload / properties / page_logo / properties

Removed value: -{
-  "dimensions": {
-    "properties": {
-      "height": {
-        "type": "integer"
-      },
-      "width": {
-        "type": "integer"
-      }
-    },
-    "type": [
-      "object",
-      "null"
-    ],
-    "unevaluatedProperties": false
-  },
-  "size": {
-    "description": "The size multiplier of the logo.",
-    "type": [
-      "number",
-      "null"
-    ]
-  },
-  "url": {
-    "description": "The Wistia delivery URL of the logo image, e.g. `https://embed-ssl.wistia.com/deliveries/abc123def456.png`. When writing, this must reference an image already in the account; the API cannot upload one.",
-    "type": "string"
-  }
-}

removedInput schema / properties / payload / properties / page_logo / type
```
Removed value: -[
-  "object",
-  "null"
-]
```
removedInput schema / properties / payload / properties / page_logo / unevaluatedProperties
```
Removed value: -false
```
addedInput schema / properties / payload / properties / player_logo / $ref
```
Added value: +"#/$defs/player_logo"
```

removedInput schema / properties / payload / properties / player_logo / description

Removed value: -"The brand logo used for the player. `url` must be a Wistia delivery URL — see the note on uploading below. Ignored on accounts whose plan doesn't include custom branding."

removedInput schema / properties / payload / properties / player_logo / properties

Removed value: -{
-  "dimensions": {
-    "properties": {
-      "height": {
-        "type": "integer"
-      },
-      "width": {
-        "type": "integer"
-      }
-    },
-    "type": [
-      "object",
-      "null"
-    ],
-    "unevaluatedProperties": false
-  },
-  "size": {
-    "description": "The size multiplier of the logo.",
-    "type": [
-      "number",
-      "null"
-    ]
-  },
-  "url": {
-    "description": "The Wistia delivery URL of the logo image, e.g. `https://embed-ssl.wistia.com/deliveries/abc123def456.png`. When writing, this must reference an image already in the account; the API cannot upload one.",
-    "type": "string"
-  }
-}

removedInput schema / properties / payload / properties / player_logo / type
```
Removed value: -[
-  "object",
-  "null"
-]
```
removedInput schema / properties / payload / properties / player_logo / unevaluatedProperties
```
Removed value: -false
```
addedInput schema / properties / payload / properties / primary_color / $ref
```
Added value: +"#/$defs/primary_color"
```

removedInput schema / properties / payload / properties / primary_color / description

Removed value: -"The primary brand color, used for primary buttons and the player playbar. Either a hex color string or a gradient represented as an array of [hexColor, percentage] tuples."

removedInput schema / properties / payload / properties / primary_color / oneOf

Removed value: -[
-  {
-    "type": "string"
-  },
-  {
-    "items": {
-      "items": {},
-      "type": "array"
-    },
-    "type": "array"
-  },
-  {
-    "type": "null"
-  }
-]

removedInput schema / properties / payload / properties / primary_color / unevaluatedProperties
```
Removed value: -false
```
addedInput schema / properties / player_logo / $ref
```
Added value: +"#/$defs/player_logo"
```

removedInput schema / properties / player_logo / description

Removed value: -"The brand logo used for the player. `url` must be a Wistia delivery URL — see the note on uploading below. Ignored on accounts whose plan doesn't include custom branding."

removedInput schema / properties / player_logo / properties

Removed value: -{
-  "dimensions": {
-    "properties": {
-      "height": {
-        "type": "integer"
-      },
-      "width": {
-        "type": "integer"
-      }
-    },
-    "type": [
-      "object",
-      "null"
-    ],
-    "unevaluatedProperties": false
-  },
-  "size": {
-    "description": "The size multiplier of the logo.",
-    "type": [
-      "number",
-      "null"
-    ]
-  },
-  "url": {
-    "description": "The Wistia delivery URL of the logo image, e.g. `https://embed-ssl.wistia.com/deliveries/abc123def456.png`. When writing, this must reference an image already in the account; the API cannot upload one.",
-    "type": "string"
-  }
-}

removedInput schema / properties / player_logo / type
```
Removed value: -[
-  "object",
-  "null"
-]
```
removedInput schema / properties / player_logo / unevaluatedProperties
```
Removed value: -false
```
addedInput schema / properties / primary_color / $ref
```
Added value: +"#/$defs/primary_color"
```

removedInput schema / properties / primary_color / description

Removed value: -"The primary brand color, used for primary buttons and the player playbar. Either a hex color string or a gradient represented as an array of [hexColor, percentage] tuples."

removedInput schema / properties / primary_color / oneOf

Removed value: -[
-  {
-    "type": "string"
-  },
-  {
-    "items": {
-      "items": {},
-      "type": "array"
-    },
-    "type": "array"
-  },
-  {
-    "type": "null"
-  }
-]

removedInput schema / properties / primary_color / unevaluatedProperties
```
Removed value: -false
```

First observedv2.0.0Oct 2, 2026

TDQS

A4.1/5.0

Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare destructiveHint=true, idempotentHint=false, openWorldHint=true, so the safety profile is covered. The description adds genuinely new context beyond that: required API permission ('All data'), delegate-to-contact token behavior, the confirm=true requirement, and the plan-based one-brand limit. The trailing 'May share access, notify people or incur provider charges' is boilerplate and slightly dilutes it.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Front-loaded with the core definition and behavioral notes before the permissions block, and each paragraph earns its place. The fenced permission section is somewhat long and boilerplate-heavy, keeping it from a 5.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 15-parameter destructive mutation with nested objects and no output schema, the description covers permissions, confirm requirement, plan limits, and the no-op-until-applied behavior. It does not say what the call returns (e.g., the new brand id), which is a modest gap given no output schema exists.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 73%, so most fields are self-documented and the baseline is 3. The description adds optionality guidance ('every other field is left unset when omitted'), but its claim that 'name is required' conflicts with the schema's empty required array, which is a mildly misleading signal rather than added clarity.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb+resource ('Creates a brand') and then defines what a brand actually is (saved set of colors, fonts, logos, layout), which is exactly what distinguishes it from siblings like update_brand, delete_brand, and apply_brand. An agent can tell what is being produced without opening the schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Gives real context: a newly created brand has no effect until applied via POST /brands/{brandId}/apply, and accounts without multi-brand plans can hold only one brand. It does not explicitly contrast with update_brand or state exclusions, so it stops short of a 5, but the usage condition is clearly conveyed.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Deploy Server