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itallstartedwithaidea

google-ads-mcp

update_keyword_bid

Update the maximum CPC bid for a keyword in Google Ads. Preview changes with dry run; set confirm=True to execute.

Instructions

Update the CPC bid for a specific keyword.

Default is DRY RUN — shows preview. Pass confirm=True to execute.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
confirmNoSet True to execute. Default False (dry run).
ad_group_idYesAd group containing the keyword.
customer_idYesGoogle Ads account ID.
criterion_idYesKeyword criterion ID (from get_keyword_performance).
cpc_bid_dollarsYesNew CPC bid in dollars (e.g. 2.50 = $2.50 max CPC).
login_customer_idNoOptional MCC ID.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Without annotations, the description carries full burden. It discloses the critical dry-run default and the need for confirm=True to execute. This goes beyond the schema by clearly framing the safety behavior as the default, which is valuable for an agent.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, no fluff. The first sentence states the purpose, the second explains the critical execution workflow. Every word earns its place.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the presence of an output schema and 100% parameter coverage, the description is sufficient. It highlights the dry-run/execute mode, which is the key workflow consideration. It doesn't need to explain return values or parameter details as those are already structured.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the baseline is 3. The description adds no parameter-specific meaning beyond what the schema already provides; even the confirm behavior is duplicated from the parameter description.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States the specific action: 'Update the CPC bid for a specific keyword.' This clearly distinguishes it from sibling update tools like update_campaign_budget or update_ad_group_status, which target different resources.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies usage: use this tool to update a keyword's CPC bid. However, it provides no explicit guidance on when to choose this over alternatives like switch_bidding_strategy or generic_mutate, nor any exclusions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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