Skip to main content
Glama
itallstartedwithaidea

google-ads-mcp

get_search_terms

Retrieve search term performance to reveal actual queries that triggered your ads, aiding in negative keyword discovery and new keyword identification.

Instructions

Return search term performance — actual queries that triggered your ads.

Essential for SQR (Search Query Reports), finding negative keyword opportunities, and identifying new keyword candidates.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
daysNoLook-back window (7, 14, 30, or 90).
min_clicksNoMinimum clicks threshold to reduce noise. Defaults to 1.
customer_idYesGoogle Ads account ID.
login_customer_idNoOptional MCC ID.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden for behavioral disclosure. It implies a read-only report ('Return') but does not explicitly state safety, data freshness, pagination, or any side effects. The lack of such detail is a gap.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, no wasted words. The main purpose is front-loaded, and the use cases follow concisely.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The output schema exists, so return values need not be described. The description provides valuable context for when to use the tool, and the schema handles parameter details. However, no mention of read-only behavior could be noted, but given the tool's simplicity and output schema, it is reasonably complete.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema covers all four parameters with descriptions (100% coverage). The description does not add parameter-specific meaning beyond the schema, so the baseline of 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool returns 'search term performance — actual queries that triggered your ads,' which is a specific verb and resource. It distinguishes from sibling tools like get_keyword_performance by emphasizing actual search queries versus keywords.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly lists use cases: SQR, negative keyword opportunities, and new keyword candidates. While it does not mention alternatives or when not to use, the use cases provide clear context for when this tool is appropriate.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Install Server

Other Tools

Latest Blog Posts

MCP directory API

We provide all the information about MCP servers via our MCP API.

curl -X GET 'https://glama.ai/api/mcp/v1/servers/itallstartedwithaidea/google-ads-mcp'

If you have feedback or need assistance with the MCP directory API, please join our Discord server