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itallstartedwithaidea

google-ads-mcp

update_ad_group_status

Pause or enable an ad group with a dry run preview. Pass confirm=True to execute the change directly.

Instructions

Pause or enable an ad group.

Default is DRY RUN — shows preview. Pass confirm=True to execute.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
statusYes'ENABLED' or 'PAUSED'.
confirmNoSet True to execute. Default False (dry run).
ad_group_idYesAd group ID (numeric string).
customer_idYesGoogle Ads account ID.
login_customer_idNoOptional MCC ID.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden. It discloses the critical behavioral trait that the tool is dry-run by default and only executes with confirm=True, which is valuable and beyond the schema. Does not describe API response, but an output schema is present.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, front-loaded with purpose and then the key usage caveat. Every word earns its place with no redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The tool name and schema fully cover parameters, and an output schema exists. The description adds the essential dry-run default, making it complete for a status update tool. Could elaborate on preview content, but not necessary.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the baseline is 3. The description reinforces the confirm parameter behavior (dry-run vs execute), but this is already in the schema's description for confirm. It adds little beyond what the schema provides.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states 'Pause or enable an ad group' with a specific verb and resource, clearly distinguishing it from sibling tools like update_campaign_status and update_keyword_bid.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It gives clear context: default is dry run, pass confirm=True to execute. It does not explicitly name alternatives, but the tool name and sibling list make the intended use obvious. Lacks explicit exclusions or alternatives but enough guidance for selection.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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