optimize_flighting
Optimize weekly media flighting to maximize response or net profit under budget, spend-pattern, and iROAS constraints, accounting for adstock carryover.
Instructions
Optimize a dynamic weekly media flighting schedule over a planning horizon, accounting for adstock carryover dynamics, channel spend constraints, target iROAS floors, and profit-maximization objectives. The model must be approved or approved_with_caution before optimization. Returns a week-by-week spend table per channel, posterior response distribution, and net-profit estimates.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| config | Yes |