fit_purchase_model
Fit Bayesian purchase frequency models to RFM data using BG/NBD or Shifted Beta-Geometric, with automatic column normalization.
Instructions
Fit a Bayesian purchase/transaction frequency model (BG/NBD or Shifted Beta-Geometric). Normalizes user column names to canonical RFM attributes.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| config | Yes |