fit_mmm
Fit a Bayesian Marketing Mix Model to quantify media channel contributions and ROI, using configurable adstock and saturation transformations with optional per-channel overrides.
Instructions
Fit a real Bayesian Marketing Mix Model with PyMC-Marketing using typed, controlled configuration. No arbitrary Python is accepted. Supports adstock types: geometric (default), delayed, weibull_cdf, weibull_pdf, binomial, none. Supports saturation types: logistic (default), tanh, tanh_baselined, michaelis_menten, hill, hill_sigmoid, inverse_scaled_logistic, log, root, none. Per-channel adstock/saturation overrides can be set via channel_priors.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| config | Yes |