cross_validate_mmm
Run rolling time-slice cross-validation to evaluate out-of-sample predictive accuracy (RMSE/NRMSE) across multiple temporal folds for a fitted marketing mix model.
Instructions
Run rolling Time-Slice Cross-Validation with PyMC-Marketing. Evaluates out-of-sample predictive RMSE/NRMSE across multiple temporal folds.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| input | Yes |