estimate_customer_lifetime_value
Predict discounted net present Customer Lifetime Value by combining fitted purchase and monetary value models for future period profitability.
Instructions
Estimate discounted net present Customer Lifetime Value (CLV) by combining a fitted purchase model (e.g. BG/NBD) and monetary value model (e.g. Gamma-Gamma).
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| config | Yes |