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Snapchat Ads MCP Server

Snapchat Ads MCP Server

by get-mcp-ads
OverviewSchemaSourceRelated ServersDiscussionsAdmin
TypeScript
Local

snapchat get segments

snapchat_get_segments
Read-onlyIdempotent

List Snapchat segments in a selected ad account with native configuration and cursor-based pagination, so you can review available targeting audiences before building or updating ad squads.

Instructions

List Snapchat segments in the selected account, retaining full native configuration and pagination (next_cursor). An ad squad is an ad group/ad set.

Tool call template

Replace each placeholder with a value matching the input schema. Only required parameters are included; add optional parameters as needed.

{
  "id": 1,
  "jsonrpc": "2.0",
  "method": "tools/call",
  "params": {
    "arguments": {
      "adAccountId": "<adAccountId>"
    },
    "name": "snapchat_get_segments"
  }
}

Input Schema

NameRequiredDescriptionDefault
limitNoMaximum entities per page, 1 to 1000.
cursorNoOpaque cursor from the previous response's next_cursor. Omit on the first request.
adAccountIdYesSnapchat ad account UUID listed in SNAPCHAT_ADS_ACCOUNT_IDS; never an organization ID.

Output Schema

NameRequiredDescriptionDefault
resultYesOriginal tool result: parsed JSON when the text is JSON, otherwise the text or multiple MCP content blocks. Provider fields depend on the selected query.

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed2 schema fields changedv1.0.1
    • addedInput schema / properties / adAccountId / pattern
      Added value: +"^([0-9a-fA-F]{8}-[0-9a-fA-F]{4}-[1-8][0-9a-fA-F]{3}-[89abAB][0-9a-fA-F]{3}-[0-9a-fA-F]{12}|00000000-0000-0000-0000-000000000000|ffffffff-ffff-ffff-ffff-ffffffffffff)$"
    • changedOutput schema / properties / result / anyOf
      Previous value: -[
-  {
-    "additionalProperties": true,
-    "properties": {},
-    "type": "object"
-  },
-  {
-    "items": {},
-    "type": "array"
-  },
-  {
-    "type": "string"
-  },
-  {
-    "type": "number"
-  },
-  {
-    "type": "boolean"
-  },
-  {
-    "type": "null"
-  }
-]New value: +[
+  {
+    "additionalProperties": {},
+    "properties": {},
+    "type": "object"
+  },
+  {
+    "items": {},
+    "type": "array"
+  },
+  {
+    "type": "string"
+  },
+  {
+    "type": "number"
+  },
+  {
+    "type": "boolean"
+  },
+  {
+    "type": "null"
+  }
+]
  2. First observedv1.0.0

TDQS

C2.8/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint, idempotentHint, openWorldHint and destructiveHint=false, so the safety profile is fully covered. The description adds the useful behavioral note that native configuration is retained and that responses paginate via next_cursor, but pagination is already spelled out in the schema's cursor/limit descriptions, so the marginal disclosure is modest.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

It is short and the resource statement is front-loaded, which is good. However, the second sentence spends its words on an ad-squad definition that does not apply to segments, which is wasted and actively confusing rather than merely redundant.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists and annotations are rich, so return values and safety need not be explained. The remaining incompleteness is conceptual: it never clarifies what a Snapchat 'segment' is (audience/targeting segment) versus an ad squad, which is the one thing an agent choosing among these siblings actually needs.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%: adAccountId's UUID constraint and the cursor/limit semantics are fully documented in the schema. The description mentions pagination via next_cursor but adds no format, default, or edge-case meaning beyond what is already structured.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose3/5

Does the description clearly state what the tool does and how it differs from similar tools?

The first clause names a specific verb and resource ('List Snapchat segments in the selected account'), which is clear enough. But the trailing sentence 'An ad squad is an ad group/ad set' describes a different entity than segments and directly overlaps with the sibling snapchat_get_adsquads, muddying rather than sharpening differentiation.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Nothing states when to use this instead of siblings such as snapchat_get_adsquads, snapchat_get_targeting, or snapchat_get_entity. The only contextual cue is 'in the selected account', which is a scope statement, not usage guidance or an exclusion.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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