Snapchat Ads MCP Server
A local stdio MCP server that connects your MCP client to selected Snapchat Ads accounts for reading campaigns and performance and, when enabled, preparing and applying changes.
Read account info: timezone, currency, test flag, and permissions-visible metadata via
snapchat_health_check.List and inspect entities with pagination: campaigns, ad squads, ads, creatives, media, audience segments, creative elements, interaction zones, and lead generation forms.
Fetch any single entity by ID with verified account ownership through
snapchat_get_entity.Check media processing state (
snapchat_get_media_status) and resolve the images/videos behind ads, including Story children and Collection tiles, with fresh media links.Review targeting: configured ad squad targeting, audiences, exclusions, geo and placements, plus separately stored targeting specs and discoverable targeting options (countries, regions, metros, postal codes, languages, genders, age groups, interests, devices).
Pull native performance insights with an explicit time interval, granularity (TOTAL/DAY/HOUR), entity level/breakdown, delivery pivots, and
partialpage flag; spend is micro currency.Read supporting setup data: Snap App IDs, pixels, curated reporting fields (
snapchat://reporting-fields), units/pagination/write-safety guidance (snapchat://guide), and a setup guide covering objectives, audience workflows, format prerequisites and limitations.Discover writable creation/edit fields per entity type with required fields and preview rules via
snapchat_get_write_schema.Writes (25 tools: create/update/rename campaigns, ad squads, ads, creatives, media uploads, segments, lookalikes, lead forms, status changes) exist but are disabled by default, require
SNAPCHAT_ADS_ENABLE_WRITES=true, preview unlessconfirm: true, and are restricted to the ad accounts listed inSNAPCHAT_ADS_ACCOUNT_IDS.
Provides tools for working with Snapchat Ads accounts via the Snap Marketing API. Supports reading campaigns and performance insights, managing campaigns, ad squads, ads, creatives, media, audiences, pixels, and lead forms, with writes disabled by default and requiring preview plus explicit confirmation.
Click on "Deploy Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type
@followed by the MCP server name and your instructions, e.g., "@Snapchat Ads MCP Server show me this month's campaign performance for my Snapchat ad account"
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
Snapchat Ads MCP server
Bring your Snapchat Ads accounts into your MCP client.
Read campaigns and performance, and prepare changes for the ad accounts you select.
Watch the film · What's new · Install · Tool reference · Try hosted getmcpads

The film shows hosted getmcpads with sample data. Its MCP Apps, from creative galleries and alerts to Google Sheets exports and bulk launches, belong to the hosted product. This repository provides the standalone native API tools.
21 read tools · 25 write tools, disabled by default.
Run locally with your own Snap Marketing API credentials and a client that supports stdio MCP, such as Claude Desktop, Claude Code or Cursor. Your requests go directly to Snap. For managed connections, including supported ChatGPT setups, use the hosted option.
What's new
v1.0.2: Maintainer metadata update · November 8, 2026
List the getmcpads team as maintainer in
package.json, the README andSOURCE_SYNC.md.No change to tools, parameters, descriptions or runtime behaviour.
Earlier releases
Version | Date | Highlights |
1.0.1 | October 26, 2026 | Zod 4 security update |
1.0.0 | October 23, 2026 | First standalone release |
Source synchronization: SOURCE_SYNC.md.
Upgrade notes
Requires Node.js 22.23.4, 24.22.1, 26.12.1 or a newer release of those lines. These releases carry the October 2026 security fixes, and the server prints a warning on stderr when it runs on an older one. CI covers Node 22, 24 and 26. Writes remain optional and require explicit confirmation. Hosted creative integrations and MCP Apps UI are outside this release.
Related MCP server: LinkedIn Ads MCP Server
Install this release
This is a GitHub source release. npm and MCP Registry versions are published separately. The commands below select this exact version; unpinned npx examples later in this document select the version currently available on npm.
git clone --branch v1.0.2 --depth 1 https://github.com/get-mcp-ads/snapchat-ads-mcp-server.git
cd snapchat-ads-mcp-server
npm ci
npm run buildConfigure your MCP client to run node with the absolute path to dist/cli.js and the environment variables documented below.
Managed connection. Use Snapchat Ads with hosted getmcpads. Connect your account, select the data your assistant may access and use the hosted MCP connection. See the site for current features and plans.
Configuration
Provide these environment variables through the client's secret configuration:
Variable | Purpose |
| Required. Comma-separated ad account UUIDs this server may use. Requests for any other account are refused before they leave your machine. Organization IDs are not ad account IDs. |
| Refresh token from your own Snap Marketing API OAuth app. With the two variables below, the server renews the access token in memory. |
| Client ID of that OAuth app. |
| Client secret of that OAuth app. |
| Optional access token. Alone, it lasts until Snap expires it, after an hour. With the refresh credentials, it is used first. |
| Defaults to |
Set either SNAPCHAT_ADS_ACCESS_TOKEN or the three refresh variables together. The server validates the configuration at startup and names the variable to fix, without repeating any value.
To obtain credentials, create an OAuth app for the Snap Marketing API, authorize it once with the snapchat-marketing-api scope, and exchange the authorization code for a refresh token, as described in Snap's authentication guide. This package does not run an OAuth browser flow. It keeps renewed tokens in memory only, so a restart begins again from the refresh token you configured.
Example client entry, once the package is on npm:
{
"mcpServers": {
"snapchat-ads": {
"command": "npx",
"args": ["-y", "@getmcpads/snapchat-ads-mcp-server"],
"env": {
"SNAPCHAT_ADS_ACCOUNT_IDS": "your-ad-account-uuid",
"SNAPCHAT_ADS_REFRESH_TOKEN": "your-refresh-token",
"SNAPCHAT_ADS_CLIENT_ID": "your-client-id",
"SNAPCHAT_ADS_CLIENT_SECRET": "your-client-secret"
}
}
}
}npm run doctor reports which variables are present, never their values, and whether your Node.js release carries the October 2026 security fixes.
Safety and coverage
Writes preview by default. Review the exact account, target and parameters before repeating the call with confirm: true.
Campaigns, ad squads and ads are created paused. Activation through snapchat_update_status can spend advertising budget, and its preview says so.
A write whose outcome is uncertain is never retried. A timeout, a network failure, a server error or an unreadable reply after a write is reported as unknown: read the entity and reconcile it first. A successful write is followed by an account-scoped readback, and the receipt is kept even when that readback fails.
Before any write, the parent and every referenced pixel, app, audience, media, creative and lead form are read and checked against the selected ad account. Unknown arguments are rejected.
Snap can answer HTTP 200 with a failed request_status or failed items. Both are reported as errors. An explicit single-create validation rejection is reported with applied: false.
Monetary fields ending in _micro, spend and monetary conversion values are micro currency: 1,000,000 equals one unit of the account currency. List tools return next_cursor for the next page, and insights flag partial: true when Snap returned another page.
Snap documents about 20 requests per second per app and 10 per second per access token. An HTTP 429 is reported with an instruction to wait.
Requests go only to adsapi.snapchat.com and to accounts.snapchat.com for token renewal. No request follows a redirect, every request has a timeout, and replies are capped at 16 MB. Media links that Snap returns are passed through as data and never downloaded. Tokens are redacted from every error.
Uploads take base64 bytes: 5 MB per image and 10 MiB per direct video, or up to 256 MiB of video through the multipart tools in parts of 8 MiB. Follow every upload with snapchat_get_media_status until ready is true. The gateway's four frozen-file upload tools read files from the hosted Launcher storage, so they are not part of this server. The gateway's native upload takes bytes and fetches no URL, so this server adds no local-file or URL upload either.
This server exposes a reviewed subset of the Snap Marketing API. Use tools/list or server-card.json for exact schemas, the snapchat://guide and snapchat://reporting-fields resources for units and curated reporting fields, and the official API reference for provider details.
Snap's official Ads MCP server
Snap documents its own Snapchat Ads MCP server. The comparison below uses only Snap's introduction and connection guide, read on October 23, 2026.
Snap's Ads MCP server | This server | |
Where it runs | A remote endpoint, | On your machine, over stdio |
Access | Read-only: an agent cannot create, update or delete anything. Snap plans write access for a future release. | 21 read tools, and 25 write tools when you enable them |
Authorization | OAuth with a client ID that Snap registered for each supported agent. An organization admin approves the agent, then each member authorizes. | Your own Snap Marketing API OAuth app, configured through environment variables |
Account scope | The organizations and ad accounts that the member's Snapchat Ads permissions allow | Only the ad accounts in |
Hosted option
getmcpads for Snapchat Ads manages the hosted connection and account selection. Hosted and source releases can differ. Contact: hello@getmcpads.com.
Development
npm run typecheck
npm run lint
npm run build
npm test
npm run catalogAll tests run offline with synthetic responses and a mocked fetch. No live account is read or changed.
Tools
Every tool is listed below. See server-card.json for complete parameter and output schemas. An ad squad is Snap's ad group.
Tool | Purpose |
| Read the selected ad account, its timezone, currency and test flag. Test accounts cannot serve ads. |
| List campaigns in the selected account, with native configuration and pagination. |
| List ad squads in the selected account. |
| List ads in the selected account. |
| List creatives in the selected account. |
| List media in the selected account. |
| List audience segments in the selected account. |
| List creative elements, the tiles of Collection ads. |
| List interaction zones of Collection ads. |
| List lead generation forms. |
| Read one media object and its processing state. Only |
| Resolve the images and videos behind ads, including Story children and Collection tiles, with fresh media links. |
| Read configured ad squad targeting, audiences, exclusions, geo and placements. |
| Read one campaign, ad squad, ad, creative, media, segment, creative element, interaction zone or lead form, with verified ownership. |
| Describe the fields this server accepts for each creation and edit, and the required ones. |
| Read native stats for an interval, with granularity, entity breakdown and an optional delivery pivot. |
| Read the Snap App IDs associated with the account. |
| Read the pixels associated with the account. |
| Read separately stored targeting specs, including those above 500 criteria. |
| Discover native targeting values: countries, regions, metros, postal codes, languages, genders, age groups, interests and devices. |
| Read objectives, audience workflows, format prerequisites and the limits of this server. |
Disabled by default. Calls preview unless explicitly confirmed. Check the configuration and exact schema before use.
Tool | Purpose |
| Create a campaign, always paused. |
| Update campaign configuration. |
| Create an ad squad under a campaign, always paused. |
| Update ad squad targeting, schedule, budget and other configuration. |
| Create an ad under an ad squad, always paused. |
| Update ad configuration. |
| Create a creative, after checking its media, public profile and call to action. |
| Update creative configuration. |
| Create a media object to upload into. |
| Create an audience segment: customer list, pixel, mobile or engagement audience. |
| Create a creative element for a Collection ad. |
| Create an interaction zone from creative elements. |
| Create a lead generation form. |
| Rename one campaign. Only the name changes. |
| Rename one ad squad. Only the name changes. |
| Rename one ad. Only the name changes. |
| Rename the ad account by writing it back as read, with the new name. |
| Pause or activate a campaign, ad squad or ad. Activation can spend budget. |
| Upload base64 image or video bytes into a media object. |
| Rename an audience segment or change its description or retention. |
| Add or remove customer-list members as normalized SHA-256 hashes. |
| Create a lookalike audience from an owned customer list. |
| Start a multipart video upload of up to 256 MiB. |
| Upload one part of a multipart video upload. |
| Finalize a multipart video upload. |
Resources
Resource | Content |
| Units, pagination, write safety, upload limits and rate limits. |
| Curated stats fields and breakdowns for |
License
Apache License 2.0. See NOTICE.
More from getmcpads
Meta Ads · Google Ads · Google Analytics 4 · Google Search Console · TikTok Ads · Pinterest Ads · X Ads
Maintained by the getmcpads team at getmcpads. Questions: hello@getmcpads.com.
Available Tools
21 toolssnapchat_get_adssnapchat get adsBRead-onlyIdempotent
List Snapchat ads in the selected account, retaining full native configuration and pagination (next_cursor). An ad squad is an ad group/ad set.
Inputs: adAccountId (required), limit, cursor. Returns: result
snapchat_get_adsquadssnapchat get adsquadsARead-onlyIdempotent
List Snapchat adsquads in the selected account, retaining full native configuration and pagination (next_cursor). An ad squad is an ad group/ad set.
Inputs: adAccountId (required), limit, cursor. Returns: result
snapchat_get_campaignssnapchat get campaignsARead-onlyIdempotent
List Snapchat campaigns in the selected account, retaining full native configuration and pagination (next_cursor). An ad squad is an ad group/ad set.
Inputs: adAccountId (required), limit, cursor. Returns: result
snapchat_get_creative_elementssnapchat get creative elementsCRead-onlyIdempotent
List Snapchat creative elements in the selected account, retaining full native configuration and pagination (next_cursor). An ad squad is an ad group/ad set.
Inputs: adAccountId (required), limit, cursor. Returns: result
snapchat_get_creativessnapchat get creativesBRead-onlyIdempotent
List Snapchat creatives in the selected account, retaining full native configuration and pagination (next_cursor). An ad squad is an ad group/ad set.
Inputs: adAccountId (required), limit, cursor. Returns: result
snapchat_get_entitysnapchat get entityARead-onlyIdempotent
Read a campaign, ad squad, ad, creative, media, segment, creative element, interaction zone or lead form with verified account ownership.
Inputs: kind (required), entityId (required), adAccountId (required). Returns: result
snapchat_get_insightssnapchat get insightsARead-onlyIdempotent
Read native Snapchat stats with explicit time interval (end exclusive), granularity and optional entity breakdown. Spend and monetary conversion values are micro currency. Empty test-account results are not live performance evidence. partial:true means Snap returned another page of rows.
Inputs: endTime (required), startTime (required), adAccountId (required), level, +5 more. Returns: result
snapchat_get_interaction_zonessnapchat get interaction zonesARead-onlyIdempotent
List Snapchat interaction zones in the selected account, retaining full native configuration and pagination (next_cursor). An ad squad is an ad group/ad set.
Inputs: adAccountId (required), limit, cursor. Returns: result
snapchat_get_lead_generation_formssnapchat get lead generation formsBRead-onlyIdempotent
List Snapchat lead generation forms in the selected account, retaining full native configuration and pagination (next_cursor). An ad squad is an ad group/ad set.
Inputs: adAccountId (required), limit, cursor. Returns: result
snapchat_get_mediasnapchat get mediaBRead-onlyIdempotent
List Snapchat media in the selected account, retaining full native configuration and pagination (next_cursor). An ad squad is an ad group/ad set.
Inputs: adAccountId (required), limit, cursor. Returns: result
snapchat_get_media_statussnapchat get media statusARead-onlyIdempotent
Read this account-owned media and its native processing state. Only ready:true permits creative creation; an accepted upload alone is insufficient.
Inputs: mediaId (required), adAccountId (required). Returns: result
snapchat_get_mobile_appssnapchat get mobile appsARead-onlyIdempotent
Read Snap App IDs associated with the selected ad account before creating app promotion campaigns or mobile retargeting audiences.
Inputs: adAccountId (required). Returns: result
snapchat_get_pixelssnapchat get pixelsARead-onlyIdempotent
Read the pixels associated with the selected account before configuring conversion optimization or website audiences.
Inputs: adAccountId (required). Returns: result
snapchat_get_segmentssnapchat get segmentsCRead-onlyIdempotent
List Snapchat segments in the selected account, retaining full native configuration and pagination (next_cursor). An ad squad is an ad group/ad set.
Inputs: adAccountId (required), limit, cursor. Returns: result
snapchat_get_setup_guidesnapchat get setup guideARead-onlyIdempotent
Read Snapchat campaign objectives, audience workflows, creative format prerequisites and explicit limitations. Implementation is not proof of account eligibility or live delivery. Use before claiming all features are available.
Inputs: no named parameters. Returns: result
snapchat_get_targetingsnapchat get targetingARead-onlyIdempotent
Read configured ad squad targeting, audiences, exclusions, demographics, geo and placements. Missing fields are unknown, not proof of broad targeting. Performance breakdowns describe delivery, not configured targeting.
Inputs: adsquadId (required), adAccountId (required). Returns: result
snapchat_get_targeting_optionssnapchat get targeting optionsARead-onlyIdempotent
Discover native targeting values before editing: countries, regions, languages, genders, interests and devices. Retains pagination; do not invent category IDs.
Inputs: category (required), adAccountId (required), limit, cursor, +1 more. Returns: result
snapchat_get_targeting_specssnapchat get targeting specsARead-onlyIdempotent
Read separately stored targeting specs, including configurations exceeding 500 criteria. These can be omitted from the ordinary ad squad response.
Inputs: adsquadId (required), adAccountId (required), limit, cursor. Returns: result
snapchat_get_write_schemasnapchat get write schemaARead-onlyIdempotent
Discover implemented Snapchat creation/edit fields, required fields and preview rules. These are the fields this server accepts, not an exhaustive Snap API schema.
Inputs: kind (required). Returns: result
snapchat_health_checksnapchat health checkARead-onlyIdempotent
Read the selected Snapchat ad account, permissions-visible metadata, timezone, currency and test flag. Test accounts cannot serve ads.
Inputs: adAccountId (required). Returns: result
snapchat_list_ad_creativessnapchat list ad creativesARead-onlyIdempotent
Resolve ad-linked Snapchat images/videos, Story children and Collection tiles with business names, native IDs and fresh media URLs. Incomplete formats/media are reported. No performance is inferred. Media URLs are short-lived links from Snap; this server does not download them.
Inputs: adAccountId (required), adIds, limit. Returns: result
Tool Schema Changelog
Recent tool additions, removals, and schema changes observed during successful MCP inspections.
Loading tool schema changelog…
TDQS
Scored across 21 tools
Each resource getter (campaigns, adsquads, ads, media, segments, etc.) targets a distinct entity, so most tools are separable. However, snapchat_get_creatives vs snapchat_list_ad_creatives vs snapchat_get_creative_elements and the three targeting tools (get_targeting, get_targeting_specs, get_targeting_options) require careful reading to avoid selection errors, and snapchat_get_entity overlaps conceptually with every per-resource getter.
Strong, readable snapchat_ prefix with a mostly uniform verb_resource structure. Minor deviations exist: snapchat_list_ad_creatives uses list_ while the other listing tools use get_ (get_campaigns, get_ads), and get_ is overloaded for both list and single-entity reads. Still largely predictable.
21 tools is in the heavy range for the scope, and many list tools share near-identical boilerplate descriptions, contributing to surface bloat. The count is defensible given the number of Snapchat entity types, but it sits at the borderline of too many.
Read coverage is genuinely thorough across all entity types plus insights, pixels, apps, and targeting. The critical gap is that the entire surface is read-only: there are no create/update/delete tools, yet snapchat_get_write_schema advertises creation/edit fields with nothing to apply them to, leaving a dead end for any mutation workflow.
Maintenance
Related MCP Connectors
Ads MCP for Meta, Google Ads, TikTok, Snapchat and LinkedIn: stage launches and manage campaigns.
Meta Ads MCP: read ad accounts and signal health; propose governed changes under Ask or Full.
Read-only MCP access to your DEXUN AdWhiz account: ad accounts, AI recommendations, savings.
Google Ads MCP: reports, search terms, negatives, budgets, campaigns. Approval on every write.
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