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Snapchat Ads MCP Server

Snapchat Ads MCP Server

by get-mcp-ads

Snapchat Ads MCP server

Bring your Snapchat Ads accounts into your MCP client.

Read campaigns and performance, and prepare changes for the ad accounts you select.

Release CI License: Apache 2.0 Node

Watch the film · What's new · Install · Tool reference · Try hosted getmcpads

Watch the getmcpads film: every ad account in one conversation with your AI assistant

Play the 45-second film

The film shows hosted getmcpads with sample data. Its MCP Apps, from creative galleries and alerts to Google Sheets exports and bulk launches, belong to the hosted product. This repository provides the standalone native API tools.

21 read tools · 25 write tools, disabled by default.

Run locally with your own Snap Marketing API credentials and a client that supports stdio MCP, such as Claude Desktop, Claude Code or Cursor. Your requests go directly to Snap. For managed connections, including supported ChatGPT setups, use the hosted option.

What's new

v1.0.2: Maintainer metadata update · November 8, 2026

  • List the getmcpads team as maintainer in package.json, the README and SOURCE_SYNC.md.

  • No change to tools, parameters, descriptions or runtime behaviour.

Earlier releases

Version

Date

Highlights

1.0.1

October 26, 2026

Zod 4 security update

1.0.0

October 23, 2026

First standalone release

Full changelog · All releases

Source synchronization: SOURCE_SYNC.md.

Upgrade notes

Requires Node.js 22.23.4, 24.22.1, 26.12.1 or a newer release of those lines. These releases carry the October 2026 security fixes, and the server prints a warning on stderr when it runs on an older one. CI covers Node 22, 24 and 26. Writes remain optional and require explicit confirmation. Hosted creative integrations and MCP Apps UI are outside this release.

Related MCP server: LinkedIn Ads MCP Server

Install this release

This is a GitHub source release. npm and MCP Registry versions are published separately. The commands below select this exact version; unpinned npx examples later in this document select the version currently available on npm.

git clone --branch v1.0.2 --depth 1 https://github.com/get-mcp-ads/snapchat-ads-mcp-server.git
cd snapchat-ads-mcp-server
npm ci
npm run build

Configure your MCP client to run node with the absolute path to dist/cli.js and the environment variables documented below.

Managed connection. Use Snapchat Ads with hosted getmcpads. Connect your account, select the data your assistant may access and use the hosted MCP connection. See the site for current features and plans.

Configuration

Provide these environment variables through the client's secret configuration:

Variable

Purpose

SNAPCHAT_ADS_ACCOUNT_IDS

Required. Comma-separated ad account UUIDs this server may use. Requests for any other account are refused before they leave your machine. Organization IDs are not ad account IDs.

SNAPCHAT_ADS_REFRESH_TOKEN

Refresh token from your own Snap Marketing API OAuth app. With the two variables below, the server renews the access token in memory.

SNAPCHAT_ADS_CLIENT_ID

Client ID of that OAuth app.

SNAPCHAT_ADS_CLIENT_SECRET

Client secret of that OAuth app.

SNAPCHAT_ADS_ACCESS_TOKEN

Optional access token. Alone, it lasts until Snap expires it, after an hour. With the refresh credentials, it is used first.

SNAPCHAT_ADS_ENABLE_WRITES

Defaults to false. Only the exact value true exposes the write tools. Any other value stops the server at startup.

Set either SNAPCHAT_ADS_ACCESS_TOKEN or the three refresh variables together. The server validates the configuration at startup and names the variable to fix, without repeating any value.

To obtain credentials, create an OAuth app for the Snap Marketing API, authorize it once with the snapchat-marketing-api scope, and exchange the authorization code for a refresh token, as described in Snap's authentication guide. This package does not run an OAuth browser flow. It keeps renewed tokens in memory only, so a restart begins again from the refresh token you configured.

Example client entry, once the package is on npm:

{
  "mcpServers": {
    "snapchat-ads": {
      "command": "npx",
      "args": ["-y", "@getmcpads/snapchat-ads-mcp-server"],
      "env": {
        "SNAPCHAT_ADS_ACCOUNT_IDS": "your-ad-account-uuid",
        "SNAPCHAT_ADS_REFRESH_TOKEN": "your-refresh-token",
        "SNAPCHAT_ADS_CLIENT_ID": "your-client-id",
        "SNAPCHAT_ADS_CLIENT_SECRET": "your-client-secret"
      }
    }
  }
}

npm run doctor reports which variables are present, never their values, and whether your Node.js release carries the October 2026 security fixes.

Safety and coverage

Writes preview by default. Review the exact account, target and parameters before repeating the call with confirm: true. Campaigns, ad squads and ads are created paused. Activation through snapchat_update_status can spend advertising budget, and its preview says so. A write whose outcome is uncertain is never retried. A timeout, a network failure, a server error or an unreadable reply after a write is reported as unknown: read the entity and reconcile it first. A successful write is followed by an account-scoped readback, and the receipt is kept even when that readback fails. Before any write, the parent and every referenced pixel, app, audience, media, creative and lead form are read and checked against the selected ad account. Unknown arguments are rejected. Snap can answer HTTP 200 with a failed request_status or failed items. Both are reported as errors. An explicit single-create validation rejection is reported with applied: false. Monetary fields ending in _micro, spend and monetary conversion values are micro currency: 1,000,000 equals one unit of the account currency. List tools return next_cursor for the next page, and insights flag partial: true when Snap returned another page. Snap documents about 20 requests per second per app and 10 per second per access token. An HTTP 429 is reported with an instruction to wait.

Requests go only to adsapi.snapchat.com and to accounts.snapchat.com for token renewal. No request follows a redirect, every request has a timeout, and replies are capped at 16 MB. Media links that Snap returns are passed through as data and never downloaded. Tokens are redacted from every error.

Uploads take base64 bytes: 5 MB per image and 10 MiB per direct video, or up to 256 MiB of video through the multipart tools in parts of 8 MiB. Follow every upload with snapchat_get_media_status until ready is true. The gateway's four frozen-file upload tools read files from the hosted Launcher storage, so they are not part of this server. The gateway's native upload takes bytes and fetches no URL, so this server adds no local-file or URL upload either.

This server exposes a reviewed subset of the Snap Marketing API. Use tools/list or server-card.json for exact schemas, the snapchat://guide and snapchat://reporting-fields resources for units and curated reporting fields, and the official API reference for provider details.

Snap's official Ads MCP server

Snap documents its own Snapchat Ads MCP server. The comparison below uses only Snap's introduction and connection guide, read on October 23, 2026.

Snap's Ads MCP server

This server

Where it runs

A remote endpoint, https://mcp.snapchat.com/ads, reached over HTTP

On your machine, over stdio

Access

Read-only: an agent cannot create, update or delete anything. Snap plans write access for a future release.

21 read tools, and 25 write tools when you enable them

Authorization

OAuth with a client ID that Snap registered for each supported agent. An organization admin approves the agent, then each member authorizes.

Your own Snap Marketing API OAuth app, configured through environment variables

Account scope

The organizations and ad accounts that the member's Snapchat Ads permissions allow

Only the ad accounts in SNAPCHAT_ADS_ACCOUNT_IDS

Hosted option

getmcpads for Snapchat Ads manages the hosted connection and account selection. Hosted and source releases can differ. Contact: hello@getmcpads.com.

Development

npm run typecheck
npm run lint
npm run build
npm test
npm run catalog

All tests run offline with synthetic responses and a mocked fetch. No live account is read or changed.

Tools

Every tool is listed below. See server-card.json for complete parameter and output schemas. An ad squad is Snap's ad group.

Tool

Purpose

snapchat_health_check

Read the selected ad account, its timezone, currency and test flag. Test accounts cannot serve ads.

snapchat_get_campaigns

List campaigns in the selected account, with native configuration and pagination.

snapchat_get_adsquads

List ad squads in the selected account.

snapchat_get_ads

List ads in the selected account.

snapchat_get_creatives

List creatives in the selected account.

snapchat_get_media

List media in the selected account.

snapchat_get_segments

List audience segments in the selected account.

snapchat_get_creative_elements

List creative elements, the tiles of Collection ads.

snapchat_get_interaction_zones

List interaction zones of Collection ads.

snapchat_get_lead_generation_forms

List lead generation forms.

snapchat_get_media_status

Read one media object and its processing state. Only ready: true permits creative creation.

snapchat_list_ad_creatives

Resolve the images and videos behind ads, including Story children and Collection tiles, with fresh media links.

snapchat_get_targeting

Read configured ad squad targeting, audiences, exclusions, geo and placements.

snapchat_get_entity

Read one campaign, ad squad, ad, creative, media, segment, creative element, interaction zone or lead form, with verified ownership.

snapchat_get_write_schema

Describe the fields this server accepts for each creation and edit, and the required ones.

snapchat_get_insights

Read native stats for an interval, with granularity, entity breakdown and an optional delivery pivot.

snapchat_get_mobile_apps

Read the Snap App IDs associated with the account.

snapchat_get_pixels

Read the pixels associated with the account.

snapchat_get_targeting_specs

Read separately stored targeting specs, including those above 500 criteria.

snapchat_get_targeting_options

Discover native targeting values: countries, regions, metros, postal codes, languages, genders, age groups, interests and devices.

snapchat_get_setup_guide

Read objectives, audience workflows, format prerequisites and the limits of this server.

Disabled by default. Calls preview unless explicitly confirmed. Check the configuration and exact schema before use.

Tool

Purpose

snapchat_create_campaign

Create a campaign, always paused.

snapchat_update_campaign

Update campaign configuration.

snapchat_create_adsquad

Create an ad squad under a campaign, always paused.

snapchat_update_adsquad

Update ad squad targeting, schedule, budget and other configuration.

snapchat_create_ad

Create an ad under an ad squad, always paused.

snapchat_update_ad

Update ad configuration.

snapchat_create_creative

Create a creative, after checking its media, public profile and call to action.

snapchat_update_creative

Update creative configuration.

snapchat_create_media

Create a media object to upload into.

snapchat_create_segment

Create an audience segment: customer list, pixel, mobile or engagement audience.

snapchat_create_creative_element

Create a creative element for a Collection ad.

snapchat_create_interaction_zone

Create an interaction zone from creative elements.

snapchat_create_lead_generation_form

Create a lead generation form.

snapchat_rename_campaign

Rename one campaign. Only the name changes.

snapchat_rename_adsquad

Rename one ad squad. Only the name changes.

snapchat_rename_ad

Rename one ad. Only the name changes.

snapchat_rename_ad_account

Rename the ad account by writing it back as read, with the new name.

snapchat_update_status

Pause or activate a campaign, ad squad or ad. Activation can spend budget.

snapchat_upload_media

Upload base64 image or video bytes into a media object.

snapchat_update_segment

Rename an audience segment or change its description or retention.

snapchat_update_audience_users

Add or remove customer-list members as normalized SHA-256 hashes.

snapchat_create_lookalike

Create a lookalike audience from an owned customer list.

snapchat_init_media_upload

Start a multipart video upload of up to 256 MiB.

snapchat_upload_media_part

Upload one part of a multipart video upload.

snapchat_finalize_media_upload

Finalize a multipart video upload.

Resources

Resource

Content

snapchat://guide

Units, pagination, write safety, upload limits and rate limits.

snapchat://reporting-fields

Curated stats fields and breakdowns for snapchat_get_insights.

License

Apache License 2.0. See NOTICE.

More from getmcpads

Meta Ads · Google Ads · Google Analytics 4 · Google Search Console · TikTok Ads · Pinterest Ads · X Ads

Maintained by the getmcpads team at getmcpads. Questions: hello@getmcpads.com.

Available Tools

21 tools
snapchat_get_adssnapchat get adsB
Read-onlyIdempotent

List Snapchat ads in the selected account, retaining full native configuration and pagination (next_cursor). An ad squad is an ad group/ad set.

Inputs: adAccountId (required), limit, cursor. Returns: result

snapchat_get_adsquadssnapchat get adsquadsA
Read-onlyIdempotent

List Snapchat adsquads in the selected account, retaining full native configuration and pagination (next_cursor). An ad squad is an ad group/ad set.

Inputs: adAccountId (required), limit, cursor. Returns: result

snapchat_get_campaignssnapchat get campaignsA
Read-onlyIdempotent

List Snapchat campaigns in the selected account, retaining full native configuration and pagination (next_cursor). An ad squad is an ad group/ad set.

Inputs: adAccountId (required), limit, cursor. Returns: result

snapchat_get_creative_elementssnapchat get creative elementsC
Read-onlyIdempotent

List Snapchat creative elements in the selected account, retaining full native configuration and pagination (next_cursor). An ad squad is an ad group/ad set.

Inputs: adAccountId (required), limit, cursor. Returns: result

snapchat_get_creativessnapchat get creativesB
Read-onlyIdempotent

List Snapchat creatives in the selected account, retaining full native configuration and pagination (next_cursor). An ad squad is an ad group/ad set.

Inputs: adAccountId (required), limit, cursor. Returns: result

snapchat_get_entitysnapchat get entityA
Read-onlyIdempotent

Read a campaign, ad squad, ad, creative, media, segment, creative element, interaction zone or lead form with verified account ownership.

Inputs: kind (required), entityId (required), adAccountId (required). Returns: result

snapchat_get_insightssnapchat get insightsA
Read-onlyIdempotent

Read native Snapchat stats with explicit time interval (end exclusive), granularity and optional entity breakdown. Spend and monetary conversion values are micro currency. Empty test-account results are not live performance evidence. partial:true means Snap returned another page of rows.

Inputs: endTime (required), startTime (required), adAccountId (required), level, +5 more. Returns: result

snapchat_get_interaction_zonessnapchat get interaction zonesA
Read-onlyIdempotent

List Snapchat interaction zones in the selected account, retaining full native configuration and pagination (next_cursor). An ad squad is an ad group/ad set.

Inputs: adAccountId (required), limit, cursor. Returns: result

snapchat_get_lead_generation_formssnapchat get lead generation formsB
Read-onlyIdempotent

List Snapchat lead generation forms in the selected account, retaining full native configuration and pagination (next_cursor). An ad squad is an ad group/ad set.

Inputs: adAccountId (required), limit, cursor. Returns: result

snapchat_get_mediasnapchat get mediaB
Read-onlyIdempotent

List Snapchat media in the selected account, retaining full native configuration and pagination (next_cursor). An ad squad is an ad group/ad set.

Inputs: adAccountId (required), limit, cursor. Returns: result

snapchat_get_media_statussnapchat get media statusA
Read-onlyIdempotent

Read this account-owned media and its native processing state. Only ready:true permits creative creation; an accepted upload alone is insufficient.

Inputs: mediaId (required), adAccountId (required). Returns: result

snapchat_get_mobile_appssnapchat get mobile appsA
Read-onlyIdempotent

Read Snap App IDs associated with the selected ad account before creating app promotion campaigns or mobile retargeting audiences.

Inputs: adAccountId (required). Returns: result

snapchat_get_pixelssnapchat get pixelsA
Read-onlyIdempotent

Read the pixels associated with the selected account before configuring conversion optimization or website audiences.

Inputs: adAccountId (required). Returns: result

snapchat_get_segmentssnapchat get segmentsC
Read-onlyIdempotent

List Snapchat segments in the selected account, retaining full native configuration and pagination (next_cursor). An ad squad is an ad group/ad set.

Inputs: adAccountId (required), limit, cursor. Returns: result

snapchat_get_setup_guidesnapchat get setup guideA
Read-onlyIdempotent

Read Snapchat campaign objectives, audience workflows, creative format prerequisites and explicit limitations. Implementation is not proof of account eligibility or live delivery. Use before claiming all features are available.

Inputs: no named parameters. Returns: result

snapchat_get_targetingsnapchat get targetingA
Read-onlyIdempotent

Read configured ad squad targeting, audiences, exclusions, demographics, geo and placements. Missing fields are unknown, not proof of broad targeting. Performance breakdowns describe delivery, not configured targeting.

Inputs: adsquadId (required), adAccountId (required). Returns: result

snapchat_get_targeting_optionssnapchat get targeting optionsA
Read-onlyIdempotent

Discover native targeting values before editing: countries, regions, languages, genders, interests and devices. Retains pagination; do not invent category IDs.

Inputs: category (required), adAccountId (required), limit, cursor, +1 more. Returns: result

snapchat_get_targeting_specssnapchat get targeting specsA
Read-onlyIdempotent

Read separately stored targeting specs, including configurations exceeding 500 criteria. These can be omitted from the ordinary ad squad response.

Inputs: adsquadId (required), adAccountId (required), limit, cursor. Returns: result

snapchat_get_write_schemasnapchat get write schemaA
Read-onlyIdempotent

Discover implemented Snapchat creation/edit fields, required fields and preview rules. These are the fields this server accepts, not an exhaustive Snap API schema.

Inputs: kind (required). Returns: result

snapchat_health_checksnapchat health checkA
Read-onlyIdempotent

Read the selected Snapchat ad account, permissions-visible metadata, timezone, currency and test flag. Test accounts cannot serve ads.

Inputs: adAccountId (required). Returns: result

snapchat_list_ad_creativessnapchat list ad creativesA
Read-onlyIdempotent

Resolve ad-linked Snapchat images/videos, Story children and Collection tiles with business names, native IDs and fresh media URLs. Incomplete formats/media are reported. No performance is inferred. Media URLs are short-lived links from Snap; this server does not download them.

Inputs: adAccountId (required), adIds, limit. Returns: result

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections.

Loading tool schema changelog…

    TDQS

    B3.3/5.0

    Scored across 21 tools

    Disambiguation4/5

    Each resource getter (campaigns, adsquads, ads, media, segments, etc.) targets a distinct entity, so most tools are separable. However, snapchat_get_creatives vs snapchat_list_ad_creatives vs snapchat_get_creative_elements and the three targeting tools (get_targeting, get_targeting_specs, get_targeting_options) require careful reading to avoid selection errors, and snapchat_get_entity overlaps conceptually with every per-resource getter.

    Naming Consistency4/5

    Strong, readable snapchat_ prefix with a mostly uniform verb_resource structure. Minor deviations exist: snapchat_list_ad_creatives uses list_ while the other listing tools use get_ (get_campaigns, get_ads), and get_ is overloaded for both list and single-entity reads. Still largely predictable.

    Tool Count3/5

    21 tools is in the heavy range for the scope, and many list tools share near-identical boilerplate descriptions, contributing to surface bloat. The count is defensible given the number of Snapchat entity types, but it sits at the borderline of too many.

    Completeness3/5

    Read coverage is genuinely thorough across all entity types plus insights, pixels, apps, and targeting. The critical gap is that the entire surface is read-only: there are no create/update/delete tools, yet snapchat_get_write_schema advertises creation/edit fields with nothing to apply them to, leaving a dead end for any mutation workflow.

    Maintenance

    ActivityMaintained
    ResponsivenessNo recent community issues

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